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Carat MENA Bolsters its Senior Management in Morocco

Aicha Adile, GM at Carat Morocco

Carat Middle East and North Africa, the fastest growing media agency in the region, has appointed Aicha Adile as General Manager of Morocco.

June 23, 2013 4:31 by

Adile, whose previous role as Media Director within agencies such as Top Publicité/Publicis and Drive Dentsu, joins Carat with over 20 years of industry experience.

As head of the wholly owned Moroccan office, Adile will be charged with growing Carat’s Moroccan presence and client portfolio which already includes Total, Yves Rocher, Nokia, GM, Reebok, Philips and also look to leverage Aegis Network’s service and offerings to attract further global clients.

Working alongside the regional heads, Adile will also ensure that the Moroccan office continues to invest in digital communications and increase the focus on market research and transparency in terms of reporting to clients, a remit which is being implemented across the 19 offices Carat MENA now has.

Speaking about her appointment, Michael Nederlof, CEO for Aegis Media and Carat Middle East and Africa said, “Through her experience and standing in the industry, Aicha will help Carat in recognising the needs of the local market, while also enjoying access to key resources on a global level that will deliver real value for our clients. She will be a tremendous asset and is further proof of our intentions for further growth.”

Adile added: “Carat MENA has a unique approach whereby it is challenging brands with thinking that transcends discipline and market standards.  The agency is always asking more questions and as a result it is getting more answers and better results. There is a real movement happening and I’m very proud to be part of the team driving a new way of working in media.”




About Carat

Carat is a global independent media communications network represented in 82 countries and offers clients a range of services including: communications planning, sponsorship, interactive, direct, event, pr, consumer research and insight, business to business, international services, regional and global client servicing. Carat is part of Aegis Media, the media communications business of Aegis Group plc.


For more information contact Adil Elaoaud at [email protected] or call +971 50 559 7522

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