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Carat MENA strengthens its Management Team with two senior Appointments
Carat, the region’s fastest growing media planning & buying specialist and a global leader in digital and non-traditional media solutions, has named Ramzi Haddad as the General Manager UAE and Lower Gulf.
August 21, 2013 4:48 by adilelaouad
Ramzi Haddad most recently worked at Cheil Worldwide in the capacity of Business Development Director managing new business pitches whilst accruing a deep understanding of numerous regional and global brands.
Ramzi brings with him over 14 years of solid experience in client servicing and business development assignments whilst working with renowned agencies including Saatchi & Saatchi, BBDO and McCann Erickson networks in Beirut, Milan and Dubai.
In his new role, Mr Haddad will work closely with the agency’s media buying and planning team on media solutions that help deliver business value to clients.
This includes Hassane Yamak following his recent promotion to Client Services Director. His new role will see him managing client partnerships and augmenting media integration. He will also manage the growth of the planning and buying department that supports Carat’s objective of redefining media.
Speaking about Haddad’s appointment, Michael Nederlof, CEO of Aegis Media Middle East and North Africa said: “What we do best, in an ever changing and convergent communication market, is realise media’s potential to become a business partner for our clients. As such, Ramzi will help establish and maintain the level of trust clients have in media and in Carat. He has come from a respected agency and like Carat one that has developed fast thanks to his help in building its local and regional credentials. And working with a blue chip client portfolio over the last fourteen years makes him an ideal candidate to build our operation further in the region.”
Carat is a global media communications network represented in 82 countries and offers clients a range of services including: communications planning, sponsorship, interactive, direct, event, pr, consumer research and insight, business to business, international services, regional and global client servicing. Carat is part of Aegis Media, the media communications business of Dentsu Aegis network www.carat.com.