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Cheil MENA celebrates 40th Anniversary with the launch of a new vision
'Ideas the Move' becomes the new vision for Cheil and one that helps it win Emirates Competitive Council
July 18, 2013 11:01 by adilelaouad
This year, South Korea’s largest advertising network, Cheil Worldwide, celebrates its 40th anniversary since its establishment. The network is marking the occasion by launching a new vision and corporate identity that has already resonated with clients in the Middle East.
‘Ideas that Move’, represents a new solution-based company that specializes in scientific systems and methods that will enhance its global competitiveness. This includes operating the agency across specific areas of expertise, integrated to ensure it can move markets and customers immediately, thereby leading to client success.
The new vision was presented to the Emirates Competitive Councils who has awarded Cheil the task of revamping the ECC’s digital presence and to further enhance awareness amongst its target audience.
Keesoo Kim President of Cheil Middle East and Africa said, “our President and CEO Dai-Ki Lim recently announced that ‘the keyword that identifies Cheil Worldwide is ‘move’, and with our South Korean way of working with local insights we will continue to provide a streamlined and seamless service for our clients that has seen us grow significantly over the past 40 years.”
Speaking of the recent account win, Mr Kim said, “We are proud to be partnering with the ECC which has a proven track record of a way of working in its core offering. Such thinking speaks volumes to us at Cheil, as it mirrors our own South Korean heritage of hard work to exceed expectations, a philosophy we call ‘Tuhon’.”
Changes aligned with the new vision are already being realised in the Middle East. Cheil has bolstered its retail marketing division, digital capabilities and launched an experiential unit – all of which give it an integrated shape and allow it to create work that goes beyond traditional advertising.
Globally, Cheil’s growth over the four decades is more than remarkable. What used to be a small Korean agency now has 57 offices in 32 countries, and over 4,000 employees across the globe. In terms of creativity, the network enjoyed a stellar performance at this year’s Cannes Lions Festival, picking up 21 Lions in total. The agency’s ‘Bridge of Life’ campaign for Samsung picked up Titanium and 2 Gold Cannes Lions. This year alone, Cheil scooped one Grand CLIO, one Silver CLIO, One Show Design Gold Pencil and 11 AdFest awards.
Cheil Worldwide Inc. is one of the world’s leading integrated marketing communications networks. Established in 1973 with headquarters in Seoul, South Korea, Cheil’s 4,000 global employees create ideas that move brands, products and people from its 57 offices in 32 countries. Cheil delivers innovative communications strategies that drive business results through full-service advertising capabilities and beyond, with specialties in shopper marketing, experiential retail design, PR, sports marketing, and special events. Cheil’s creativity is world renown, as the network is highly awarded by international festivals including Cannes Lions, CLIO, Spikes Asia, Dubai Lynx, AdFest and Effie Awards.