Cheil Worldwide Announces the Appointment of New Creative Director
Dubai – South Korea’s largest advertising network, Cheil Worldwide, has continued its investment into its creative output in the Middle East and North Africa with the appointment of Omar Al-Jabi as Creative Director.
August 27, 2013 8:50 by adilelaouad
Al-Jabi, who previously headed up the creative departments at FP7 and Memac Ogilvy, will manage the growing creative department and play a pivotal role driving new business by developing the agency’s creative credentials. He brings with him a wealth of experience having worked on campaigns for Kempinski Hotels MENA, Etisalat, Virgin Mobile, Beiersdorf, National Bank of Abu Dhabi and Abu Dhabi Tourism & Culture Authority.
Speaking about his appointment, Al-Jabi said: “Cheil appealed to me because it is rethinking communications in the face of technology and integration. It opens the door of possibilities in regards to what can now be achieved when we break down certain barriers and preconceived ways of working through the creative process. It’s exciting times at Cheil Worldwide and I’m extremely looking forward to strengthening Cheil’s creative power by creating ideas that move people and brands – Cheil’s mantra which I firmly believe in.”
Chief Executive for Cheil Middle East and North Africa, Keesoo Kim said: “Omar’s experience speaks for itself and he brings with him a proven portfolio and work ethic that is compatible with our own philosophy for excellence, otherwise known as Tuhon. He will work across our specialist units, including the digital department, and integrate with each team that has bespoke experience. With his appointment we will continue to offer our clients the best in creative thinking within the region.”
Cheil is a global marketing services group that is creatively driven. Its focus is on ‘Ideas That Move’ consumers emotionally, move brand metrics, and move product.
As a full service agency it offers clients actionable and innovative capabilities across advertising, media, digital communications, events and display production.
It was established in 1973 and is head quartered in Seoul. It is the 11th largest creative network in the world (AdAge 2011) and has 53 offices in 28 countries.
Cheil MEA FZ LLC has operations in Dubai, Jeddah, Jordan, Istanbul and Johannesburg.