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Dongfeng Motor Corporation to debut at the Dubai International Motor Show

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Chinese auto-giant to unveil seven vehicle models specifically customized for the Middle East market.

November 4, 2013 12:43 by

Dongfeng Motor Corporation (DFM), one of China’s largest auto groups, has announced that it will be participating for the first time at the Dubai International Motor Show 2013. With the DFM official launch taking place on November 5 at 4pm, the event will underline the brand’s focus on the Middle Eastern market, which is part of its global expansion strategy.

DFM will be showcasing its sedan, SUV, pickup, minibus and off-road vehicle range, with a strong line-up of seven main models, including the H30 Cross, S30, Rich Pickup, SUCCE CDV, JOYEAR XL, JOYEAR SUV and Mengshi. As part of its strategy to establish the DFM brand in the Middle East, the company has signed a cooperation agreement with AW Rostamani Group for passenger and light commercial vehicles. AW Rostamani is one of the region’s leading conglomerates, with over 45 years’ expertise in the automotive sector.

The opening ceremony will be attended by VIPs including the Chinese Ambassador to the UAE, Mr Huang Jiemin, Mr.Zhou Qiang, Vice President of DFM, and Mr. Pan Cheng Zheng, General Manager of China Dongfeng Motor Industry Import & Export Co Ltd.

Mr Zhou Qiang, Vice President of Dongfeng Motor Corporation, says: “Our participation in the 2013 Dubai International Motor Show, or any international motor show, for the first time is indeed a proud moment for us. It is a step forward as we look to keep branching into new territories with our product offerings. We understand the challenges and opportunities that exist overseas, including in the Middle East. Our line-up at the Dubai International Motor Show will include vehicles that have been developed to specifically cater to the needs of the discerning Middle Eastern customer and tough weather conditions. We are looking forward to quickly establishing ourselves as a key player in the region.”

Dongfeng Motor Corporation will be holding the launch presentation at 4pm on Tuesday November 5. The presentation will be taking place at Booth 500 in Hall 5 at the Dubai Convention Centre.

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