| Kippreport.com

Companies turn to social media to survive global crisis

October 4, 2009 12:00 by Aarti Nagraj

Dubai, 29 September 2009: The current economic crisis is raising serious questions about the vitality of the business climate and how it will affect marketing goals, plans and budgets.

 

“Typically, the marketing budget is the first to be cut by companies looking to reduce costs when a recession is anticipated,” said Roy Young, President of MarketingProfs.

 

Companies are searching for more innovative and cost effective ways to market their businesses and are turning their attention to social media as a means of survival.

 

“The shift to online marketing and away from traditional vehicles has been ongoing for the past few years, but it seems like this economic crisis will increase the rate of change,” said Young.

 

It is thought that in response to the economic crisis, marketers will increase their online budgets whilst reducing their use of traditional marketing vehicles.   In order to stay competitive marketers are striving to understand how to utilise social media to improve their customer relationship management, develop ongoing relationships and build loyalty.

During an essential four day event, regional and international experts will come together to discuss the changing landscape of social media in the Middle East.

This conference will act as a major platform for marketing professionals from all over the world to engage in a variety of discussions on the latest innovations, developments and initiatives in regional social media campaigns.  The event sets the stage for senior marketers to discuss future strategies and projects.

 

During the main conference on 7-8 December 2009 attendees can immerse themselves in two full days of presentations and case studies from senior local and international speakers, as well as interactive discussions on crucial issues. 

 

Key topics to be discussed include; overcoming social media marketing challenges in the Middle East, leveraging social media to drive traffic to your site, understanding available tools and technologies and managing online communities.

Most notably IQPC are working together with MSN Arabia and Google.   Mohammed El Sayad, General Manager, MSN Arabia and Wael Ghonim, Regional Product Marketing Manager MENA, Google will discuss how social media is being utilised during the downturn and how to target users in social networks. 

 

ENDS –

 

About IQPC Middle East:

For over thirty years, IQPC has helped the world's leading corporations solve their business challenges through the sharing of practical industry solutions and global best practice. In the process, the company has built a formidable reputation for quality and value. The world’s most progressive companies have benefited from IQPC’s unrivalled global reach, which has connected international expertise with regional and local leaders.

 

For more information, please contact

Stacey Cross Senior Marketing Manager IQPC Middle East 00971 4 360 2942 Stacey.cross@iqpc.ae