Costa Coffee launches first mobile app in the Middle East
COSTA COFFEE LAUNCHES FIRST MOBILE APP IN THE MIDDLE EAST
Unique Navigation, Social Media Integration, Games, Music and more for Coffee lovers in the region
July 21, 2013 1:25 by premsusanth
15th July 2013, Dubai, UAE – Leading coffee brand Costa Coffee has launched its first Mobile app in the UAE becoming the first coffee chain to launch a Mobile App in the region. The uniquely designed App boasts of a distinct navigation tool, complete online product details, social media integration, store finder options and uses the custom Costa colours red and cream. Costa Coffee constantly keeps abreast with the current trends and this time it is delivering another channel to communicate and engage with customers.
The app’s unique store finder feature works on an activated GPS system and helps ‘Costa Lovers’ to locate or be notified about the nearest Costa Coffee store. The app also features a pre-built template puzzle with four levels to challenge users, while also storing highest scores.
A new approach to the Costa Coffee Mobile App is the Social Media Integration which allows users to engage with their preferred social media channels and invite other users to join them. One can freely sign in with Facebook and Twitter for seamless social media integration.
Eric Hughes, general manager, Costa Coffee UAE believes, the release of the new mobile app will provide potential and existing customers with the communication tool they always needed, he also added by saying, “This platform will help Costa Coffee build and develop an interactive relationship with their customers”.
The Costa Coffee Mobile App is available for download for Free from the Apple Store online and is compatible with all Apple devices.