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Dalaa Al Banat – Rasasi’s New Fragrance

Rasasi - the leading name in the regional olfactory milieu - has unveiled a novel concept of a new refreshing, and exceptional collection of fragrances- Dalaa Al Banat. The new innovative fragrance targets today's youth and offers everything that teenagers expect from a perfume -- a stunning experience coupled with irresistible notes. To add to the excitement, every pack of Dalaa Al Banat comes with a free make-up kit absolutely free.

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June 14, 2009 12:00 by



Dalaa Al Banat – Rasasi’s New Fragrance

 

Rasasi - the leading name in the regional olfactory milieu - has unveiled a novel concept of a new refreshing, and exceptional collection of fragrances- Dalaa Al Banat. The new innovative fragrance targets today’s youth and offers everything that teenagers expect from a perfume -- a stunning experience coupled with irresistible notes. To add to the excitement, every pack of Dalaa Al Banat comes with a free make-up kit absolutely free.

 

The sensual and spicy fragrance epitomizes everything that modern and stylish lifestyle stands for. Offering three variations– Amani, Behja and Anaqa, Dalaa Al Banat is a true symbol of femininity which takes everyone by surprise, exceeding their expectations and blowing them away.

 

“Rasasi’s new Dalaa Al Banat range offers a unique experience – with its delicate and flowery fragrances. This exclusive range for today’s youth is a result of our extensive research on consumer preferences. Empowered, feminine and glamorous, our newest fragrance captures all the essence of today’s women power, further reiterating our commitment to customer satisfaction and innovation,” says Mr. Salim Kalsekar, Managing Director, Rasasi Perfumes.

Dalaa Al Banat, with its three broad variants, reflects the need-states of today’s youth. Amani, meaning wishes, is the first of the three traits, with Dalaa Al Banat inspiring the bygone childhood wishes, offering a perfect blend of passion fruit, fresh flowers and precious woods. The fragrance reflects the dreams and wishes of today’s radiant girl, testifying that her wishes have indeed come true.

 

Dalaa Al Banat also emphasizes another key trait – Bahja or joy, which is reinforced through a classic blend of pink passion fruit and tangerine garnished with caramel cream and vanilla. The perfume embodies the youthful enthusiasm and joyfulness thus emanating a charming poise.

 

Dalaa Al Banat – Anaqa or chic, symbolizes the stylish lifestyle of the youth, through an exotic bouquet of freesia teased with jasmine and musk. The fragrance reflects the perfect feminine mix of magnetism, elegance and adventure accentuating the independent nature of today’s youth.

 

- ENDS -

About Rasasi Perfumes Industry LLC

Rasasi Perfumes Industry LLC was founded in 1979 in Dubai, since then it has remained a family owned business, built on a solid foundation of pioneering entrepreneurial vigor. Today, Rasasi is Dubai’s foremost company in the fragrance industry with a Global Vision.

 

Issued by Landmark PR & Event Management. For press information contact:

Nasry Abou Zaki                              Shadi Abou Assi

General Manager, Middle East          Account Manager

Tel.: +971 4 3912141                       Tel.: +971 4 3912547

Email: n.zaki@landmark-pr.com       Email: s.abouassi@landmark-pr.com



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