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DAMAC Tower Wins On the Global Stage
DAMAC Tower in Beirut attract top accolade at Bloomberg International Property Awards
December 2, 2010 4:42 by Rasha Reslan
The Middle East’s largest private luxury developer, DAMAC Properties, has won a prestigious International Property Award for DAMAC Tower, its landmark collaboration with VERSACE Home in Lebanon.
DAMAC Properties beat a field of international developers to win the award for “Best High Rise Architecture” for its luxury DAMAC Tower development in Beirut. The award was announced at a gala ceremony in London at the weekend.
Speaking at the event, Niall Mc Loughlin, Senior Vice President of DAMAC Properties said “DAMAC Tower is a masterpiece. It’s a stunning blend of exquisite VERSACE interiors, unique architectural design, in an enviable location on the shores of the Mediterranean. This international accolade recognises DAMAC Tower on the global stage, and distinguishes the project as one of the most highly regarded residential developments in the world.”
DAMAC Tower was launched in June and is the first exclusive VERSACE Home branded residential tower in the region. Situated in the elite marina area of the new Solidere development in Beirut, DAMAC Tower has extensive views of the Mediterranean. The spectacular flowing curves and undulating volumes of the 28 storey building were designed to emulate the surging waves of the ocean. “DAMAC Tower is a majestic development which strikes a balance between technology and luxury without compromising on style and aesthetic appeal. This innovative collaboration between DAMAC Properties and VERSACE Home will deliver to residents the luxurious Italian lifestyle concept.” Mc Loughlin said.
DAMAC Tower will feature spacious private units resplendent with custom designed interiors. All the common areas including the health and fitness facilities, the concierge reception, and the main lobby will feature VERSACE Home products. “DAMAC Properties’ partnership with VERSACE, the world-renowned Italian fashion house synonymous with glamour and luxury, defined the interiors of DAMAC Tower. The shared vision of the two companies has combined to deliver the most prestigious and sought-after property in Beirut” said Mc Loughlin, “and now that DAMAC Tower has been recognised as being one of the most outstanding developments in the world, interest in this project is likely to come from much further afield.” He added.
The judging of the International Property Awards was carried out by an esteemed panel of international judges. This year’s judges included Luke McKend, industry head property markets of Google UK; Peter Bolton King, group chief executive of the National Federation of Property Professionals; Christopher Hall, president elect of FIABCI; Thijs Stoffer, International Consortium of Real Estate Agents Association (ICREA); Fiona Nixon, chairman of the Australia Institute of Architects, Hendrik Nelde, president of FIABCI Belgium; Helen Shield, editor-in-chief of International Homes Luxury Collection magazine and Sven Johns, CEO of the German Real Estate Association.
DAMAC Properties has a proven track record of designing and developing world-class luxury projects across the Middle East, North Africa and the Levant. The name ‘DAMAC’ has become synonymous with superior quality and luxury lifestyle living. DAMAC Properties’ recognition in the International Property Awards further cements the developer’s position as one of the most highly regarded property developers in the region.