Edible Arrangements delivers the Deliciously Desirable
EDIBLE ARRANGEMENTS SHARED AN INSIGHTFUL EVENT WITH RENOWNED ICONS OF THE BUSINESS AND SOCIAL WORLD, TO GEAR UP FOR PARTY SEASONS THROUGHOUT 2012, MAINLY EMPHASISING ON VALENTINES DAY, BUT WITH A MEANINGFUL TWIST.
January 23, 2012 12:00 by natashashrimanker1
Edible Arrangements hosted a casual fun-filled evening on 21 January 2012, at the Al Manzil Hotel, Downtown Dubai celebrating an occasion with women on “How to be the Perfect Party Host”. The event was graced by media icons, business and lifestyle entrepreneurs and creative talents such as Juhi Yasmeen Khan, from JYK Fashion, Parisa from Parisa Gourmet Restaurant and many more.
The concept was visualized by Edible Arrangements Regional Brand Manager, Sonal Wadhwa, who wanted to create a boutique style and interactive event with women sharing their experience and thoughts on what goes into making being a ‘ good host’.
Several concepts were brought in place from ‘simple dining’ for the family to elaborate ‘themed parties’. “We want to start interacting with our clients, and become a brand that people can relate to and share their experiences with. This helps us understand our customers better and cater to their requirements.” stated Mr. Said Mbarak Al DigeilCEO of Al Braik Investments (Master franchisor of Edible Arrangements GCC/MENA).
Edible Arrangements’ unique fruit bouquet concept has provided a new way to gift giving, centerpieces and party desserts. Their motto is simple to keep people happy and by connecting to them through relevant activities.
Further to this they also have an interesting ‘Edible Valentine Award’ that goes to someone who does a "Selfless Love Act" for Valentine’s Day. “Love can be defined in many ways, and one of the most important gestures on Valentine’s Day is to do a good act by making someone in need feel better. Giving money to charity is simple, but when doing something useful for someone who needs it most is more meaningful” stated Sonal, Edible Arrangements. The brand believes in organizing CSR activities with a purpose.
The ‘Edible Valentine Award’ campaign will be publicized on social media sites to encourage its followers to share their “Selfless Love Act” and get recognition for it. This becomes an inspiration and also serves as an education to the youth. The winning individual will be mentioned as the rightful star as well as be gifted a Special Valentine’s Day Exotic Fruit and Chocolate bouquet.
About Edible Arrangements:
Edible Arrangements® International Inc.- is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts. Founded in 1999 in East Haven, CT by Tariq Farid, Edible Arrangements® have earned the 27th spot on Entrepreneur Magazine’s “2008 Hot 100 List of Fastest-Growing Businesses in America.” Edible Arrangements Mr Tariq Farid was named Entrepreneur of the Year in 2009 by the International Franchise Association. In 2009 Mr Tariq Farid was awarded the Ernst & Young Entrepreneur of the Year. With over 1,093 locations worldwide, Edible Arrangements® is rapidly expanding across the United States, Canada, Puerto Rico, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Italy, Hong Kong, China, India and Turkey.
Master franchise for UAE, Qatar, Kuwait, Bahrain and Oman is under the management of Mr. Shukri Saleh of Al Braik Investments. Al Braik Investments acquired the franchise in 2007 and have since opened 11 stores in the Region. Mr. Al Braik expects the franchise to grow by a further 10 stores in 2012. He says “It has been exciting times from the word go! We have had so much goodwill from the public for more stores to open near their localities”.
You can find further information about us on www.ediblearrangements.ae as well as Facebook under ‘Edible Arrangements UAE’.
PR Contact: Natasha Shrimanker