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Digital Republic Partners with DXB store to support budding artists in the UAE
dXb store, which is part of Art Dubai 2013, has bolstered its support for budding artists and designers in the UAE by asking Digital Republic to promote the 36 participants involved with dXb store, which is a pop-up initiative that showcases the innovative work amongst a chosen group of aspiring creatives who can bring a boutique selection of fashion and design objects to the fair.
March 21, 2013 2:14 by James Holmes
Through online marketing, Digital Republic will introduce and profile the artists whilst simultaneously gaining interest and interaction for the dXb store. Using common social media channels, Digital Republic has already launched an augmented reality campaign that will be integrated with the social media and on-ground activations at the actual dXb store in the Madinat. The agency will also help educate visitors on the artists’ inspirations through QR codes that link back to the social media platforms.
As Susan Probert, Director of Client Services for Digital Republic, UAE says; “Digital Republic has always been inspired by technology and creativity, hence our offering for dXb store was a natural fit and through our social media strategy and in-house production we hope to bring some fantastic creative concepts to life. It will allow art lovers to interact with the pieces that interest them whilst showcasing the promising talent that exists in the UAE.”
This year the participants at dXb store were selected by a jury that includes Furniture and Objects Designer Khalid Shafar, Creative Entrepreneur Saadia Zahid and Design Days Fair Director Cyril Zammit. All dXb Store products are conceived and produced in the UAE and presented at Dubai Culture’s SIKKA, Al Fahidi Historical Neighborhood, March 14-24; Design Days Dubai, Downtown Dubai, March 18-21; and Art Dubai, Madinat Jumeirah, March 20-23, 2013.
The 36 UAE-based designers and artists who are participating in the 2013 dXb store include: Sehyr Ahmad; Rasha Alkhatib; Rawaan Alkhatib; Sara Jassim Al Arif; Adnan Arif; Canvas Magazine; Caravan, Ayang Cempaka; Ola Dajani; FN Designs; Amal Haliq; HKD by Farah Nasri; Julia Ibini; Mubarik Jafery; Nadine Kanso; Nada Khalid; Nisreen Krimed; LoNa; Lubna Mobied & Amar Abu Zahr; Mobius Studio; Khalid Mezaina; Nasir Nasrallah; OTT; Wafa Khalifa AlQasaimi; Ali Rahman Khan; Nayla Romanos Iliya; Ali Rouhani; Yusra Shaher; SOUGHA; Masa Taro; Tashkeel; Kate Toledo; Alifiyah Vali; we.raq; and WTD Magazine.