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DISTREE Middle East conference to focus on key issues including pricing and sustainable margins

DISTREE Middle East has announced its conference programme this year will include a wide range of Retail Academy sessions hosted by industry experts.


May 9, 2013 4:50 by

DISTREE Middle East has announced its conference programme this year will include a wide range of Retail Academy sessions hosted by industry experts. The programme includes the following sessions:

  1. Building Retail Brand Equity & Sustainability – Kevin Lalonde, Accelerate International
  2. Predicting Future Vendor Winners – Howard Davies, CONTEXT
  3. Price & Promotions – David Lewis, GfK
  4. Cross Channel Strategies – Fabrizio Valente, ‘Kiki Lab – Ebeltoft Group’
  5. Generation Y: Catalyst for Change – K.S. Vasudevan, Navo
  6. Retail Channels in East Africa – Bobby Gadhia, RETRAK
  7. Encouraging Profitable Shopping Behaviour – Michael White, VIA International
  8. Changes Rocking the Retail Landscape – Ryan Mackey, Consultant

The event will take place from May 21st to 23rd at the Fairmont Bab Al Bahr in Abu Dhabi, UAE. The region’s leading annual ICT and consumer electronics (CE) retail event will play host to 600 senior channel executives, providing a powerful opportunity to discuss topical issues impacting the market.

Farouk Hemraj, CEO and co-founder at DISTREE Events, said: “DISTREE Middle East is a neutral event and this year’s conference programme will include panel discussions, Retail Academy workshops and keynotes that address some of the major challenges facing the retail channel.”

As demand for ICT and CE products continues to grow in the wider Middle East region, but there remain a number of structural and development issues that vendors, distributors and retailers will look to address.

Hemraj continued: “In addition to the Retail Academy workshop session, this year’s DISTREE Middle East also includes a number of panel debates. Issues such as pricing, promotions, the impact of e-tail and product flows within the regional retail channel concern all major channel stakeholders. DISTREE Middle East provides an open platform for honest discussions.”

DISTREE Middle East attracts more than 600 senior executives each year and is completely focused on business-to-business interaction between vendors, distributors and retailers. DISTREE Middle East is a business-focused event, offering ICT and CE vendors and distributors the opportunity to interact with buyers from leading retailers and e-tailers from across the region.

With support from multiple research houses and channel consultancies, DISTREE Middle East gives delegates access to a variety of opinions and market data from multiple sources. This allows each attendee to assess various viewpoints and focus on market intelligence that is relevant to their current business needs.

“We are delighted to welcome so many expert speakers to DISTREE Middle East 2013,” continued Hemraj. “By uniting them with senior executives from the vendor, distributor and retailer community, DISTREE Middle East can address a wide range of topical and sometimes controversial issues. Open dialogue forms the foundation of the event’s conference programme.”


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