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DMS appointed as exclusive media representative for OLN

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Adds one the region’s most holistic network of Arabic digital magazines to its portfolio

December 16, 2013 3:57 by

Digital Media Services (DMS), which serves as the digital media arm of Choueiri Group announced today that it has signed an agreement to exclusively represent The Online Lifestyle Network – OLN (previously known as 2pure E-publishing). OLN comprises of several well know regional sites, namely,,, and

OLN stands distinguished as a holistic network of Arabic digital magazines which embrace the trendiest realms across the Arab world, from women’s empowerment to youth, lifestyle and business. This global platform combines 4 unique magazine websites targeting both the masculine and feminine facets of the Arab world:

“” inspires women to stay in sync with today’s changing world, by creating a personalized interface and generating relevant content mixes. The site’s related mobile apps enable users to stay up to date with all female oriented trends in today’s evolving world.

“” is an online magazine that has every man’s best interest at heart. From the latest in business, sports, technology to lifestyle and social trends, it’s all there to share and discuss with the world. Users are also encouraged to download the mobile apps, with hourly updates from around the globe.

“” targets the youth and their favorite topics. It offers an up-to-the-minute newsfeed on technology, sports, gaming, music, fashion and an interactive platform binding all users under common umbrellas of interests. Users can also stay connected by downloading the mobile apps.

“” serves to become a woman’s ultimate and most sophisticated escapade to luxury and the fascinating world of fashion, featuring everything from special editions of Vogue to the ultimate in beauty products. This website is also supported by equally impressive mobile apps.

In addition to the magazines, OLN also features “” –A  digital TV network streaming the widest orbit of lifestyle content – From business and entrepreneurship, travel, beauty, fashion, design and luxury, health, cooking, etiquette, bridal and maternal guidance, to the latest in sports and the financial markets.

The OLN editorial team consists of 50 editors, with unrivalled expertise in digital publishing, covering local and international events from across 10+ countries. OLN’s video producers are versed in “webisode” productions and create exclusive infotainment content in Dubai, London, Paris and Beirut. The portal takes pride in being a creative “think tank” which provides its users with visionary and inspirational work, across the ever-evolving infotainment landscape.


Expressing his sentiments on DMS’ latest portfolio addition, Managing Director Michel Malkoun reiterated that “The DMS team aims to provide brands with the ultimate online solutions, the best regional publishers and the most captivating content to suit their requirements. With OLN now onboard, we are able to extend the popularity of this platform to advertisers targeting a multitude of different audiences. This is because of OLN’s uniquely multidisciplinary approach to content, which extends to so many specific genres, including but not limited to business, fashion, luxury, travel, mother & child guidance, sports, bridal topics, celebrity news, technology and entertainment.  We’re very excited about OLN and the potential that it holds”.

OLN’s Chief Executive Officer, Rudolf Jabre also spoke about the new alliance and said that “The appointment will help OLN to rely on the strength of DMS in the media industry and thereby strengthen OLN’s presence in the MENA region and enable us to accelerate our Network development”.

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