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DMS appointed Exclusive Media Representative for leading healthcare portal “Altibbi.com”
January 21, 2013 4:29 by kippreport
Digital Media Services (DMS) recently announcedthe latest addition to its portfolio of leading regional online offerings, by confirming its appointment as the Exclusive Media Representative of “Altibbi.com” – The most comprehensive online Arabic health portal, which aims to arm the Arabic-speaking world with the requisite knowledge to lead healthier lives.
In 2009, Altibbi debuted as the first-of-its-kind online Arabic medical dictionary. Since then, the website has evolved into a full-fledged medical / healthcare portal, which is swiftly gaining strength by attracting millions of visits from across the region and beyond.
The information on Altibbi is tailored to meet the needs of all sorts of patients and medical knowledge seekers. For those interested in relatively traditional (text based)online self-education, the site offers a wide spectrum of regularly updated medical news items and articles, authored and published by leading professionals and experts. For those who prefer more interactive formats, educational videos from highly qualified physicians are also featured, as are detailed custom responses via the portals dedicated Q&A section. These along with a dedicated Drug encyclopedia, an interactive symptom checker and a comprehensive medical dictionary ensure that Altibbi.com is established as the region’s gateway to better understanding of healthcare and medical issues.
Speaking about the scope and potential of the new partnership, DMS’ Managing Director, Michel Malkoun, stated that “The health care needs of the Arab world in general and the region in particular have become a focal point for many brands and advertisers, who seek to contribute to their consumers’ health, lifestyle and wellbeing. With Arabic speaking audiencesincreasingly becoming interested in learning more about conditions, treatment options and alternatives, Altibbi has established itself as the most credible source of online medical information. We are very excited about including Altibbi.com to our portfolio of premium online offerings, and look forward to enhancing the profile of this portal for the benefit of brands and consumers alike. Partnering with Altibbi is sure to enhance your brands’ visibility, across a wide spectrum of Arabic speaking, health-care focused audiences”.
As a measure of the interest Altibbi is garnering among Arabic-speaking patients, the website recently revealed that it attracts more than 994,215 Unique Browsers each month from different regional countries, making it the fastest growing Arabic medical portal in terms of traffic. (Effective Measure, December 2012)
As Altibbi continues to gain popularity among Arabic-speakers, DMS will be promoting it as an ideal platform for promoting health-related messages. The portal also notably extends its presence through Facebook, YouTube and Twitter.