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DMS Points Advertisers towards the Ultimate “News Making” Digital Media Options

Digital Media Services (DMS), which operates as the digital media arm of Choueiri Group, recently announced that its portfolio of leading News Websites has grown to encompass top ranking news websites in the region

October 24, 2012 1:49 by

The announcement was made in the interest of regional brands, which stand to benefit greatly from harnessing these top digital advertising platforms to effectively reach their target audiences.

The increased surge of interest in news brought about by currents such as the “Arab spring” has played a pivotal role in driving traffic on news related platforms to unprecedented heights. DMS’ portfolio retains the top most visited sites across key markets, namely KSA, the UAE and Lebanon.

In KSA, “” accounts for the leading #1 news site (10,441,135 UBs), while the firmly established “”  (6,964,921 UBs) also remains an unmatched news source as the online addition of top broadcaster MBC Group’s dedicated Pan Arab News Channel “Alarabiya”.

In the UAE, DMS enables advertisers to take advantage of premium digital media options, including, along with the Dubai Media Incorporated (DMI) owned and operated “” which has recorded 1,196,775 UBs as the online addition of Dubai’s official leading Arabic daily newspaper (Al Bayan). In addition “” with its recently recorded 1,247,745 UBs figure is the UAE’s leading English language lifestyle oriented “E-paper”, while “ “ with its 857,390 UBs figure stands distinguished as the UAE’s leading daily Arabic news portal.

In Lebanon, brands can benefit from the online additions of Lebanon’s leading Arabic daily newspaper “Annahar” ( recently charted 388,818 UBs), plus Lebanon’s leading Arabic political daily “Assafir” ( has registered 334,552 UBs), and Lebanon’s leading French language daily “Lorient Le Jour” ( currently has registered 284,803 UBs).

Michel Malkoun, the Company’s Managing Director stated that “News has always attracted vast audiences in this part of the world, but as we move forward, it is being consumed more and more on digital platforms – online and via mobiles. This is evident by how news websites are generating the highest traffic figures and becoming ideal vehicles for brand exposure. The news websites which DMS represents come together to form a multilingual portfolio – Arabic, French and English, which cater to both local and regional advertisers, with a unique ability to target a wide spectrum of segment groups, with varied demographic and socio-graphic profiles. Our publishers are absolute leaders in their respective categories and the highest audience winners within their respective markets. They are absolute must haves on any media plan”.

Source for all data figures: Effective Measure Sep/Oct 2012



About Digital Media Services (DMS) / Choueiri Group

Digital Media Services (DMS) was incorporated in 2010 as the official digital media arm of Choueiri Group. DMS extends a premium portfolio of online /mobile offerings, with an aim of strengthening the value and effectiveness of the communication solutions which the Group delivers to advertisers. DMS is headquartered in Dubai, with presence in key regional markets.

As the leading media representation group in the Middle East, Choueiri Group is a company built from the ground up over the past forty years. Today, the Group’s companies market and manage the advertising space of 29 television stations, 16 print titles, 11 radio stations, cinemas, web portals and the largest network of outdoor signs in the GCC. Choueiri Group operates in 9 markets covering the MENA region, Europe and Japan and ensures the best support for its regional and international clients through its extensive network of 12 subsidiaries, 3 representative offices and more than 600 committed executives.


Contact Person: Assad Jamil
Company Name: Choueiri Group (Marketing & Research Department)
Phone: +971 4 454 54 54
Fax: +971 4 454 54 44
email address: [email protected]


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