| Kippreport.com

du announces AD SPORTS package with full coverage of Barclays Premier League to the UAE’s football fans

July 30, 2010 8:54 by Rasha Reslan

Dubai, UAE, 29 July 2010: Confirming its position as the preferred provider of premium TV entertainment, du is bringing complete coverage of the Barclays Premier League – one of the most popular and prestigious football championships, to the homes of the UAE’s sports fans. Football enthusiasts can enjoy the most exciting football league of all time by simply subscribing to du’s AD SPORTS package for just AED 31 per month.

“Having offered the best deal for the recently-held football event, we are now pleased to be offering our du TV subscribers the hotly-awaited Barclays Premier League through AD Sports, which enables football fans to enjoy all the matches, hassle-free, from the comfort of their own homes. This latest offering proves yet again that du is committed to providing top-class home entertainment and is focused on bringing top sporting events to the UAE’s viewers,” commented Farid Faraidooni, Chief Commercial Officer, du.

The AD SPORTS package – which begins airing from 14 August 2010 – includes full coverage of the event, during which 20 English football clubs play 38 games each, totalling 380 games in the season, all in superior High Definition (HD) format. Also, for the first time in the U.A.E, fans can follow the league closer than ever before with a dedicated 24/7 Premier League TV channel, broadcast and produced straight from the UK. The broadcasting rights for this premium sports event have been secured by the Abu Dhabi Media Company (ADMC), and the AD SPORTS TV package will comprise six TV channels. Coverage of the event includes pre and post-game analysis and live reporting from the stadium with Arabic and English commentary. Also featured in the package is a special set of 24/7 EPL programmes including Weekend Previews, Weekend Reviews, Official EPL news, ‘Goal Rush’, ‘Goal of the Week’, ‘Team of the Week’ and ‘Player of the Week’. The package will also include live coverage of the Formula 1 in high definition format (HD). The Barclays Premier League is an English professional league for association football clubs. At the top of the English football league system, it is the country’s primary football competition.

To subscribe to the AD SPORTS TV package, customers can visit our du shop, or alternatively visit www.du.ae/epl to book the package.