| Kippreport.com

du Launches a Free Way to Access Facebook on Your Mobile Phone

May 26, 2010 9:48 by Rasha Reslan

DUBAI, UAE and PALO ALTO, Calif. – May 25th 2010 – du and Facebook today announced that du is now offering its customers free mobile browsing on the new 0.facebook.com website. By supporting 0.facebook.com du is enabling its customers to stay connected through Facebook with their friends and family from any mobile Web browser without incurring any data charges.

Facebook’s 0.facebook.com site is optimised for speed – it is a new faster, lightweight version of Facebook’s mobile site m.facebook.com. The site does not have graphics or photos and 0.facebook.com’s pages have been designed for performance on du’s state-of-the-art network. Photos posted on Facebook are only one click away from 0.facebook.com. To view a photo a person only needs to click on a link to the photo and they will be prompted that they are leaving 0.facebook.com. Standard data charges will apply when a person leaves 0.facebook.com to view photos.

“As a young and innovative provider of cutting-edge telecom solutions, we are proud to announce that our mobile phone customers in the UAE are the first in the Middle East to experience this innovative service, in partnership with Facebook. With social media, and in particular Facebook, becoming an integral part of people’s life – from social use to business-related social media platforms – du understands the continually evolving needs and demands of its modern customers” says Farid Faraidooni, Chief Commercial Officer, du. With today’s announcement, our customers in the UAE become the

“We are always looking to work with innovative companies to provide simple and fast mobile access to Facebook across the world,” said Henri Moissinac, Head of Mobile, Facebook. “Thanks to our continued collaboration with du, we can deliver 0.facebook.com together, providing a high quality and more affordable way to access Facebook for the UAE’s discerning mobile market.

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit, more time and now ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.