Dubai Properties Group Sees Surge in Demand Following Leasing Campaign

Dubai Properties Group Sees Surge in Demand Following Leasing Campaign

The comprehensive campaign was rolled out earlier this month across various marketing channels including the radio, print, digital, online and outdoor platforms.

July 14, 2010 3:37 by Rasha Reslan

Dubai-UAE: 14 July, 2010 – Dubai Properties Group (DPG), a member of Dubai Holding, today announced a significant increase in demand for its built-to-lease communities throughout Dubai as UAE residents opt for quality and location at excellent value for money.

The increased demand is the direct result of DPG’s comprehensive six-week-long campaign to promote its built-to-lease communities across Dubai. DPG has received thousands of calls each week driving hundreds of visits to the community’s site offices daily. The comprehensive campaign was rolled out earlier this month across various marketing channels including the radio, print, digital, online and outdoor platforms.

The increased demand for DPG’s communities confirms the success of its leasing strategy. With a diverse portfolio in prime locations and flexible pricing that meets the market conditions, DPG has successfully consolidated its status as one of the region’s leading real estate companies that develops, creates and manages residential and commercial communities and destinations in Dubai.

Khalid Al Malik, Group Chief Executive Officer, DPG, said: “The demand for apartment and villas in our communities reflects the new market requirement for quality and affordability. DPG’s diverse real estate offering is focused on delivering sustainable communities that offer an enhanced lifestyle in diverse neighbourhoods and in every price range. The leasing campaign has been instrumental in featuring the breadth of our portfolio and has drawn thousands of new residents to our communities.”

The leasing campaign features eight of DPG’s diverse communities located across Dubai including the uniquely-themed beachfront development – Jumeirah Beach Residence, the Mediterranean-themed desert oasis in the heart of DUBAILAND – Layan, and Shorooq – a popular residential community in Mirdif.

Cordoba, a family-focused community in an ideal location in Dubai Knowledge Village, and Al Khail Gate, affordable apartments conveniently located off Al Khail Road, are also featured along with commercial projects including Office Park 1 & 2. The premium skilled staff accommodation, Nuzul, rounds out the portfolio.