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Dutch Pavilion at IHF 2009 to Flourish Trade Relations between the Netherlands and Jordan

September 24, 2009 12:00 by

The International Hospitality Forum, scheduled to kick off on the 27th of October, will include a Dutch Pavilion grouping leading Dutch brands in the food and beverage sector to further promote trade between the Netherlands and Jordan. IHF 2009, Jordan's premier 3-day event for the hospitality and foodservice sectors, will be held at Amman Exhibitions Park and is expected to be visited by over 3000 professional visitors from Jordan and the region.


Through the relentless efforts of the Commercial Section at the Embassy of the Kingdom of the Netherlands, Dutch manufacturers and distributors will come together at a national pavilion to showcase an exclusive range of high quality products that the Netherlands is exporting to the world. Various products on display include cheese, chocolates, potato & cheese crisps, coffee, milk and dairy products among others.


“We are delighted to be taking part in this event for the 3rd year”, said Heleen Saaf-van der Beek, Deputy Head of Mission, at the Netherlands Embassy. “We see a lot of opportunities for Dutch companies in the Jordanian market particularly in foodservices, hospitality sectors and infrastructure. The total trade volume between the Netherlands & Jordan is around 150 million Euros” added Van der Beek.


“Frico cheese, produced by Royal Friesland Campina of the Netherlands, has been taking part in IHF and sponsoring the canapé competition for many years. As distributors of their fine products in Jordan, we see IHF as a very important industry event that helps us to strengthen our links with the market, launch new products and increase our market share” said Ali Noor of Kaylani Food Centre, one of the exhibitors at the Dutch Pavilion. Frico, with their milk products, cheese, butter and other ingredients, reaches millions of people in more than one hundred countries around the world.


Apart from the canapé competition, the International Hospitality Forum provides over 150 chefs in Jordan with a platform to challenge themselves and develop their culinary skills in 15 other categories.

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