| Kippreport.com

Efficient protection for skin from damaging sunrays by La Roche- Posay

May 14, 2009 12:00 by Aarti Nagraj

As summer approaches, skin protection takes precedence and the need of the hour is to be aware and prepared. This month, La Roche – Posay, the French brand prescribed by over 25,000 dermatologists worldwide, in collaboration with the AMERICAN HOSPITAL DUBAI organized a sun protection awareness campaign.

On the premises of the American Hospital in Dubai, Dr Rolf Schoenen, consultant dermatologist at the American hospital, presented interesting facts and examples of the damages caused by the sun on skin and further elaborated on ways and means on how to efficiently protect the skin from the harmful effects of the sun.

The campaign presented an ideal platform for visitors at the American hospital to discover Anthelios, the sun protection range of La Roche – Posay, in addition every visitor was privy to a free skin diagnostic.

One of the most widely prescribed sun care product by dermatologists in Europe, Anthelios has the highest protection against UVA and is renowned for its effectiveness against sunburns, melasma and pigmentary disorders. The French laboratory of La Roche Posay has been researching the subject of sun protection for several years. The Anthelios XL is one of their proud creations that promise to serve as a successful supplement to a healthy sun protection regime.

About La Roche-Posay

La Roche-Posay is a part of the L’OREAL group. The brand originated in 1928 in La Roche-Posay region in the heart of France, offers extensive solutions to each and every skin problem: Acne, dry skin, dehydrated skin, aging, intolerant skin, brown spots and sun protection. It is a brand committed to dermatology, working constantly in close collaboration with dermatologists in order to offer adapted skincare solutions.

For further information, please contact:

Pencell PR & Events

Mrs. Ruba Farah

Tel: 04-4278733

Email: ruba@pencelldubai.com