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Elena Dementieva becomes brand ambassador for Maui Jim sunglasses
Maui Jim, the manufacturer of premium sunglasses, confirmed today that they have entered into a partnership with the world's number seven ranked tennis player Elena Dementieva. Under this agreement, Elena will be a brand ambassador for Maui Jim, promoting its products on a global level with various forms of marketing, advertising, PR, Communications and Promotions.
February 23, 2010 12:00 by Aarti Nagraj
“I’m excited to partner with Maui Jim Sunglasses as I really like the durability and style of their products,” said Dementieva. “But what really grabbed my attention is their concern for sunlight protection. As a professional tennis player, many of my events are outside so protection from the sun is critical. Maui Jim’s combination of protection and top performance was a perfect fit for me and I’m looking forward to spreading that message as a brand ambassador.”
“We are thrilled to have Elena join our ‘Ohana’ – Hawaiian for family”, said Maui Jim’s International Marketing Manager Martijn van Eerde. “Apart from being an amazing athlete, with for example the 2008 Olympic gold medal, her style and personality -on court as well off court- are a great fit with our humble attitude, AKA Aloha spirit”
About Elena Dementieva
A two-time Grand Slam finalist, Elena Dementieva owns a 545-257 career singles record which has helped her claim 16 WTA and three ITF titles in her 12 years as a professional. Dementieva started out 2010 on a positive note as she successfully defended her title in January at the Medibank International in
For more information about Elena Dementieva please visit www.elena-dementieva.net.
In the early 1980s, a small company began selling sunglasses on the beautiful beaches of
After years of research and development, the impossible became a reality and Maui Jim PolarizedPlus® emerged. This original technology, which blocks glare from above, behind and below has now evolved into PolarizedPlus2® technology, which eliminates glare and boosts colors with a patented multi-layer design. The lenses feature 3 rare earth elements, which enhance the colors your eyes see naturally – so you see color like you’ve never seen it before.
More about Maui Jim on www.mauijim.com