Emaar Retail launches season of fun for the little ones at The Dubai Mall

Emaar Retail launches season of fun for the little ones at The Dubai Mall

The Dubai Mall Summer Camp this year positions The Dubai Mall as definitive summer destination for family fun and children’s edutainment.

June 14, 2010 3:46 by Rasha Reslan

Dubai, UAE; June 14, 2010: A season of fun, nurturing of new skills and unprecedented adventure awaits the little ones this summer at The Dubai Mall, the world’s largest shopping and entertainment destination.

Emaar Retail, the entertainment and retail subsidiary of Emaar Malls Group, is introducing a refreshing The Dubai Mall Summer Camp this year, to be held from July 4 to September 9, with a range of activities for the young ones at Dubai Aquarium & Underwater Zoo, Dubai Ice Rink, KidZania®, Reel Cinemas and SEGA Republic.

Among the highlights this summer is a joint The Dubai Mall Summer Camp for all five leisure and entertainment components from 9am – 3pm. The five-day programme will take the kids on a journey to KidZania® on day one; watching a movie at Reel Cinemas and ice skating at Dubai Ice Rink on day two; experiencing aquatic life at Dubai Aquarium & Underwater Zoo on day three; enjoying thrilling games and rides at SEGA Republic on day four; and again to KidZania® on the fifth day.

Mr Arif Amiri, Chief Executive Officer, Emaar Retail LLC, said: “The Dubai Mall Summer Camp is the first of its kind programme that brings together all the leisure attractions in the mall to provide a holistic environment for fun and learning. It highlights our commitment to delivering new initiatives that meet the requirements of the community. With this step, we are offering the young generation a rare opportunity to gain insights into the natural environment and enhance their mental and physical growth.”

In addition to the week-long integrated The Dubai Mall Summer Camp offered, parents also have the option of enrolling their children for any of the individual summer camps at Dubai Aquarium & Underwater Zoo, Dubai Ice Rink and KidZania®.

Dubai Aquarium & Underwater Zoo offers the Aquarist Programme that promises ‘big adventures for little ones’. Children are offered the opportunity to gain a fascinating glimpse of behind-the-scenes action as an Aquarist, and discover the marvels of the marine world. The Aquarist Programme comes in two fun-packed experiences: As Junior Aquarist, open for children aged 5 to 7 years old and priced AED 150 per child, the little ones will be provided a behind-the-scenes tour of Dubai Aquarium & Underwater Zoo. They can meet a professional Aquarist, watch a shark feeding session, assist in feeding the aquatic animals and ride on a glass bottom boat.