First ZENITH Boutique in the Middle East becoming its Flagship Store.
August 12, 2009 12:00 by Aarti Nagraj
After years of continued success in the Middle East, Zenith reaffirms its presence in the region by opening the first boutique carrying its name, facilitating interaction with watch lovers and collectors. The boutique has been opened to public end of May 2009 in
Zenith’s new boutique, the third and the biggest in the world, reveals the new exclusive concept of the Zenith boutique generation and represents the essence of the brand in its design and the use of sophisticated materials and luxurious displays. Entering the Zenith boutique, a warm and contemporary image reflects the Manufacture of Zenith in
The Zenith Boutique’s Opening is also a celebration of the 40th anniversary of our El Primero movement. With the creation of the famous El Primero movement meaning The First in 1969, Zenith Manufacture became the inventor of the automatic integrated chronograph movement. Unrivalled to date, El Primero is the only chronograph movement capable of measuring short periods of time with 1/10th of a second accuracy, a performance made possible by using a balance that oscillates at 36’000 vibrations per hour.
Mr. Georges Bechara, Regional Brand Director, expressed his pleasure in opening this boutique and said: “It is time to honor our clients in the
Mr. Bechara added: “Zenith enjoys a big success in the