Foodonclick.com continues Middle East expansion with launches in Saudi Arabia and Lebanon
Region’s leading online food delivery portal Foodonclick.com brings 13 year expertise to the new markets.
October 23, 2013 12:35 by Claudia_Curici
Foodonclick.com, the pioneering food delivery portal, continues its ambitious expansion drive across the Middle East with the opening of new operations in Saudi Arabia and Lebanon. Founded by Turkey’s market leader Yemeksepeti, Foodonclick.com has a strong presence in the UAE, Oman and Qatar and its mission is to extend its leadership across the region.
Hungry residents in Jeddah, Riyadh and Beirut will be able to log onto the Foodonclick.com website or download its nifty mobile app to order their meal in just few clicks. The website’s enhanced functionality makes navigation and search simple and quick, while the mobile apps available for iOS and Android offer unrivalled convenience for users on the go.
Beyond its mission to become the online food delivery portal of choice for consumers across the Middle East, Foodonclick.com is also helping to shape the F&B industry in the region.
Gokhan Akan, co-founder of Foodonclick.com explained: “Our model is to establish long-term, mutually beneficial relationships with our restaurant partners. As an online marketplace with over 100,000 users, we offer instant access to more new customers than they could otherwise reach, and we have access to consumer behaviour data and marketing tools to help increase their visibility online. We are also able to work together to explore new business opportunities and improve customer service by streamlining their delivery process. This is added value that money can’t buy.”
Although consumer behaviour and receptivity of the online food delivery concept in the region differs from country to country, the lifestyle habits, the young tech savvy population and the proliferation of smartphones indicate strong business potential for Foodonclick.com.
According to Akan, the company’s expansion plans are on track: “With the latest launches in Saudi Arabia and Lebanon, we are now in five of the six markets in the GCC and we have presence in the Levant. We have well over a decade’s experience in online food delivery service and we’re both the pioneer and market leader in Turkey. Bringing that expertise and know-how to this region makes strong business sense; we are able to recognise the potential in an emerging market, address the challenges, harness the opportunities and grow at the rate of each respective country within the region.”
Talking about the particularities of each market, Akan said: “In Beirut, our concept is incredibly well received and understood by restaurants, but we face the challenges of a not so developed infrastructure. The young and tech savvy population of Saudi Arabia, the country with the third higher smartphone penetration in the world, are quick and comfortable adopters of our service. In fact, we expect Saudi Arabia to lead the trend in mobile ordering, which at the moment is more than 25 per cent of all orders received, and won’t be surprised if this doubles within the next 12 months.”
Since its launch in the UAE in June 2010, Foodonclick.com has seen the numbers of users and orders increase every day. The online delivery food portal has attracted over 100,000 subscribers and demonstrated a 300 per cent growth rate in 2012 alone. With over 1.000 partner restaurants, Foodonclick.com processes food orders for more than 3,000 people daily. Additionally, Yemeksepeti, the mother company and market leader in Turkey is delivering more than 60,000 orders on an average per day with over 2.200.000 subscribers.”