Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
General Motors Middle East Fourth Quarter 2010 Vehicle Sales Soar 26% Year-On-Year
Chevrolet sales increase by 31.2% year-on-year in Q4 2010.
January 14, 2011 2:41 by Rasha Reslan
General Motors Middle East reported vehicles sales of 38,450 in the fourth quarter of 2010 – up 26.2% compared to the same quarter in 2009. The strong finish to 2010 was boosted by record breaking sales in December of 17,236 vehicles, a 42% increase on December 2009 that also surpassed the previous monthly record of 16,308 units that had stood since December 2006.
For the calendar year, total year-on-year vehicles sales at GM Middle East in 2010 increased 5.5% to 123,258.
GM Middle East’s impressive fourth quarter sales were due to strong sales growth across all three brands sold in the region. Chevrolet recorded impressive year-on-year sales growth of 31.2% in the fourth quarter of 2010; Cadillac witnessed a 46.7% surge in sales, while GMC grew by 23.3%
Over the calendar year, year-on-year sales of Chevrolet increased by 9.2% due to strong sales of recent launched models – the Cruze, Malibu, Traverse and Camaro. Cadillac registered growth of 26% over the same period boosted by sales of the SRX, while sales of GMC remained flat over the year although the GMC Sierra, Yukon and Yukon XL recorded strong sales growth.
GM Middle East’s two largest markets, Saudi Arabia and Iraq, both delivered outstanding growth during 2010. In Saudi Arabia, year-on-year GM vehicle sales were up 28.4% in the fourth quarter and up 7% for the calendar year. Meanwhile in Iraq, year-on-year sales of GM vehicles soared by 112% in the fourth quarter resulting in a 52% uplift on the calendar year.
“This outstanding performance in final quarter of 2010 will create a strong momentum going into 2011 that will enable us to continue to grow our business in the Middle East,” said John Stadwick, President and Managing Director of GM Middle East.
“In 2011, we will continue to introduce new vehicles in key segments such as the new Chevrolet Captiva and the all-new GMC Terrain, which were revealed at the Abu Dhabi International Motor Show last December and received great reviews.”