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Google Selects “Waseet” as the First Multi-Country “Google AdWords Premier SMB Partner” in MENA


Waseet & Google Partnership

June 20, 2012 2:32 by

(Dubai, UAE) – June 06, 2012 – Al Waseet International FZ LLC, announced today the selection of Waseet, MENA’s leading classified brand, as the First Multi-country “Google AdWords™ Premier SMB Partner (PSP)” in MENA (Egypt, Kuwait, KSA, Lebanon, UAE).


Premier SMB Partners meet Google’s highest standards of excellence, which include in-depth AdWords expertise, full-service campaign management capabilities, one-on-one customer support, and extensive Google product and account management training.

To reach this elite status, “Waseet” met Google’s highest standards for qualification, transparency, and demonstrated ability to deliver exceptional service to SMBs.



“We are very excited to be one of the chosen few worldwide who have what it takes to be a Google AdWords™ Premier SMB Partner. This strategic alliance is designed to build on Waseet’s existing relationships with small and medium sized businesses, and encourages them to use online advertising as a cost-effective way to find and target new customers, whether they are just around the corner or across the globe.

Through its network of 35 operations in 9 countries, Waseet is known for the unparalleled high reach it provides for its advertisers. This partnership, will offer Waseet’s SMBs a new set of opportunities enabling them to expand their business in ways they never thought possible.

As a Premier SMB Partner, Waseet’s sales force is equipped to help local businesses efficiently tap into the power and reach of the Google AdWords online advertising platform. The inclusion of the PSP program reinforces Waseet’s position as the Premier provider of offline & online advertising solutions for SMBs in the region” says John Fawaz, CCMO, AWI


“Our strategic alliance with Waseet will allow us to have a big impact on small businesses.  Google AdWords is a highly effective advertising tool for businesses of all sizes. Waseet will offer a “fully managed” AdWords service to small businesses that will allow them to reach new customers online” says Ari Kesisoglou Director of Google Middle East and North Africa
“Our participation in the Google AdWords™ Premier SMB Partner, Google’s most prestigious partner affiliation, serves as recognition of how we continue to provide the results and quality service that SMBs expect from Waseet.

In a market where Internet penetration and online advertising are experiencing exponential growth, SMBs still have limited or no online presence. In an effort to help SMBs in MENA, Waseet is currently offering innovative online solutions to thousands of Waseet’s SMB advertisers to establish their online presence. Our partnership with Google will play a significant role in spreading the awareness of the importance of online advertising for SMBs. This initiative will offer Waseet’s customers the opportunity to tap into new market segments and to maximize their local and regional reach.

Google AdWords™ Premier SMB Partner Program gives us an added endorsement of quality, reliability, and high-level expertise in SMB business market ” says Imad Lahad, Group Director, Marketing & Corporate Communication, AWI


“Waseet has been an obvious candidate for us to partner with in the MENA region.  They have strong relationships with thousands of SMBs in the region and a long tradition in helping SMBs advertise in traditional and new media” says Jed Christiansen, Head of Google Channel Sales for Emerging SEEMEA


*Google and AdWords are trademarks of Google Inc.


About the “Google AdWords Premier SMB Partner Program”

The Google AdWords Premier SMB Partner Program (PSP) connects Google’s trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns.
For more information about the Google AdWords Premier SMB Partner program, visit:
About Google Adwords
Google AdWords is a cost effective, efficient way for businesses of all sizes to advertise online by delivering relevant ads when users search for specific products and services on Google properties and/or the Google Display Network. With Google AdWords, advertisers can find new customers online and better connect with them at the precise moment they are searching for specific products and services on their desktop or mobile devices. Google Display Network is comprised of hundreds of thousands of high quality websites and allows advertisers to choose how to communicate their marketing message using text, video and image ads.
 About Al Waseet International (AWI)
AWI Company is one of the largest media companies in MENA catering mainly for Arab consumers. The company engages more than 62 million Arab consumers in print, online and other media/advertising solutions each month. AWI Company owns and operates several regional iconic publications such as Waseet, Layalina, Marie Claire Arabia, Fortune Arabia, Gala, Top Gear Arabia, and Al Balad Newspaper, just to name few. With operations in 12 countries and 35 cities, AWI Company has established itself as a leader on the Arabic media and advertising scenes with footprints engraved and recognized in printed media, outdoor advertising networks, online, radio, and printing services. AWI’s fast growth is the result of successful organically home-grown concepts and joint-ventures with key international partners.For more information about AWI, visit:


About Waseet

Waseet, a free, weekly, classified publication & an online classified portal, offers a combined content of classified and commercial ads, to create optimal advertising solutions to all advertisers, and present an attractive mix to every reader

First published in 1992, Waseet began its first operations in 1992.  Its simple yet highly effective business model combined with a passion to succeed has created the most respected classified advertising brand in the region.

Today, with a circulation of 6 million weekly copies combined with, the leading regional classified online portal, Waseet is considered the biggest and strongest classified brand in the region with a combined reach of more than 40M individual spanning across the 35 operations in 9 countries.

For more information about Waseet, visit: |
Media Contact:
Imad Lahad,
Group Director, Marketing & Corporate Communication
Al Waseet International FZ LLC
+9714 4482800
[email protected]

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