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Huawei Appoints Optimus As Value Added Distributor For Enterprise Product Range

Ms. Meera Kaul, Managing Director of Optimus Technology and Telecommunications

Optimus to promote and distribute Huawei’s enterprise product range for networking, unified communications (UC) and security across the GCC region, Pakistan, Afghanistan and Iraq.

March 26, 2013 12:05 by

Dubai, United Arab Emirates, March 26, 2013: Optimus Technology and Telecommunications, a leading regional Value Added Distributor (VAD) of IT and telecommunications products, today announced that it has signed a value added distribution (VAD) agreement with Huawei to promote and distribute the company’s enterprise product range for networking, unified communications (UC) and security through its solid channel network. According to the terms of the agreement, Optimus will expand Huawei’s channel network across the GCC region, Pakistan, Afghanistan and Iraq and conduct regular marketing and channel development activities to help increase the vendor’s market share and reach in the region.

“Huawei is one of the global leaders in telecommunications technology and is making milestone progress in the enterprise space. Offering state-of-the-art products and solutions across industries including government, oil & gas, transportation, healthcare, education and more, Huawei has a unique position in the market in that they have already established themselves deploying many of the world’s largest ICT infrastructures in telecoms market. We are happy to sign this agreement with Huawei to distribute its solutions that are globally recognised in the region. The partnership is very important for Optimus as Huawei brings a complete range of technology for businesses across industries to help fulfill customers’ IT requirements. The Huawei product offerings are a value-add to our best-of-breed technology offerings within the MENA market and complement our existing solutions within this space,” says Ms. Meera Kaul, Managing Director of Optimus Technology and Telecommunications.

“The addition of Huawei to our product portfolio enhances our overall offering enabling us to provide a comprehensive and complete solution to our partners and customers. We plan to position it with various complementary offerings from our other vendors. We look forward to working closely with them to grow their business further in this region and are confident our channel will be very happy to promote their products to their customers,” Ms. Kaul added.

Huawei’s enterprise products include solutions for data centres, cloud computing, enterprise networking and wireless, as well as Unified Communication & Collaboration (UC&C), video conference and telepresence solutions. Optimus will promote this product range through focused channel development activities, which include training, certifications, skills development and consultancy services to help them sell the solutions better.

Optimus will also offer value-added services such as marketing and pre and post sales support through Optimus 360 and will train partners to enhance their service capabilities and address customer requirements appropriately through its training arm – Optimus Academy. The distributor will offer an entire host of capacity building services through Optimus Primero, its marketing as a service offering, to enable its channel partners to position and sell Huawei’s products efficiently and effectively.

“Over the last few years, our Enterprise Business division has been investing heavily in developing our Middle East customer base. As part of our regional expansion plans, we have signed with Optimus as our new distributor for our networking, UC and security products in Iraq, Pakistan, Afghanistan and the Gulf countries. Optimus, a reputed VAD in this region, has the experience, market knowledge, expertise and a solid channel base, which makes it an ideal distributor for our world-class enterprise products. Huawei will continue to invest in training, motivating and incentivizing partners, so they are well-equipped to represent our Enterprise products to their customers and prospects. We are confident that our partnership with Optimus will help us to further strengthen our market position and growth in the region,” said Mr. Dong Wu, Vice President, Huawei, Enterprise Business, Middle East.

Optimus is a reputed Value Added Distributor (VAD) with a solid network of value-added resellers, systems integrators and solution providers across the Middle East, North Africa and Asia. The company offers its channel partners a single window solution for a wide spectrum of products catering to their entire technology, telecom and security needs. Huawei is the latest vendor to join the distributor’s exclusive portfolio of best-of-breed solutions.   Optimus plans to market and promote Huawei’s solutions through its channel network and through industry events and roadshows.



About Optimus Technology & Telecommunications:

Optimus is a channel development and distribution company that helps leading technology and telecom vendors to develop and create business revenue streams in the Middle East, North Africa and South Asia Regions.

Headquartered in Dubai & with on ground stocking and presence in Qatar, KSA, Egypt & Kuwait, Optimus has been able to provide its vendors and channel partners the most efficient presales, sales, marketing, channel acquisition, channel management, implementation services and support services bundled with its core operation of supply chain and inventory management of technology and telecommunication products. For further information, please visit

About Huawei Technologies:

Huawei is a leading ICT solutions provider. Through continuous customer-centric innovation, we have established end-to-end advantages in ICT network infrastructure, Application & Software, Professional Services and Devices. With comprehensive strengths in wireline, wireless and IP technologies, Huawei has gained a leading position in the all-IP convergence age. Our products and solutions have been deployed in over 140 countries and have served 45 of the world’s top 50 telecom operators, as well as one third of the world’s population. The company is committed to providing innovative and customized products, services and solutions to create long-term value and growth potential for its customers.


Huawei is privately held and is 100% owned by its employees. As a progressive organization, Huawei undertakes management transformation, benchmarked against industry best practices. Since 1997, IBM, Hay Group, PricewaterhouseCoopers, Fraunhofer-Gesellschaft and Accenture have served as Huawei’s consultants in such areas as corporate management, human resources management, employee shareholding plans, financial management and quality control.


Huawei Enterprise Business Group

The Enterprise Business Group service offerings focus on the enterprise infrastructure, enterprise communications, data centers, and industry applications. To support the cloud computing era and innovative new business models, the Enterprise Business Group also provides cloud computing-based data center and enterprise applications. The Enterprise Business Group has set up departmental organizations in over 100 countries and regions.

By leveraging its years of technical expertise and unmatched R&D capabilities, the Enterprise Business group is well-positioned to grow together with customers and partners for the future cloud computing and ICT convergence era.


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For further information, please contact:


Sonali Roy Basu

Marketing Coordinator

Optimus Technology & Telecommunications

Tel: +97143252557

Email: [email protected]




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