| Kippreport.com

ImageMatters strengthens its retail signage proposition with digital solutions from World-of-Screens GmbH, Germany.

June 7, 2009 12:00 by Aarti Nagraj

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ImageMatters strengthens its retail signage proposition with digital solutions from World-of-Screens GmbH, Germany.

Sunday, June 07, 2009: Dubai-based Out Of Home (OOH) media company ImageMatters is rapidly gearing up to meet the market demand for in-store advertising media. The company recently signed an exclusive long term franchise contract with World-of-Screens GmbH. This alliance brings ImageMatters the sole rights to sell the German company's customised digital signage products to its customers in the UAE.

According to Prashant Vales, managing director of ImageMatters, “Our main motivator to partner with World-of-Screens is the consistently high quality they provide in each of their product designs to suit each business sector – be it FMCG, Food & Beverage, Banking and Finance or any other segment. Importantly, this even includes, among other offerings, POP solutions for retail business and board room displays in corporate offices.

It is critical now that companies provide products and services that are sensitive to the current market scenario, in terms of price and quality, and World-of-Screens products fit the bill perfectly. The company has recently assembled an exclusive team for handling its digital signage products to cater to the rising demand and market inclination specifically towards in-store advertising. ImageMatters also has access to the latest solutions for outdoor LED displays, and other exterior digital signage solutions that best suit the local environment.