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Interactive Intelligence Offers Cloud-Based Solution to Contact Centers in Saudi Arabia

Flexible deployment options allow cost-effective migration of communications systems to all-in-one software platform

December 15, 2011 2:09 by



Riyadh, Saudi Arabia, 14th December 2011 Interactive Intelligence (Nasdaq: ININ), a global provider of unified IP business communications solutions, today announced the availability of its cloud-based solution to contact centers in the Kingdom of Saudi Arabia enabling lower operational expenses, higher degree of control, greater design flexibility and simplified migration from on-premise environments.

At the IDC summit held in Jeddah last October, 34% of Saudi organizations showed intentions of migrating services to the cloud, with companies from the telco and banking sectors expressing the greatest interest. In a move to capitalize on this growing trend, Interactive Intelligence has signed a partnership agreement with Emerging Technology – Saudi Arabia, a premier provider of end-to-end enterprise communications in Saudi Arabia, and is already providing the partner-owned cloud solution to the Ministry of Labour.

Communications is following the more general trend of cloud computing,” said Abdul Nasser Bangcola, country manager for Saudi Arabia at Interactive Intelligence. “As proof of this, over the last four quarters alone our cloud-related revenue grew 55 percent compared to the same period a year ago. Driving this growth has been our customers’ needs for lower up-front capital expenditures, faster deployment, and a more flexible ‘pay-as-you-go’ purchasing model.”

Interactive Intelligence offers two main lines of on-demand communications services:

  • Cloud Contact Center (CCC) which is a comprehensive set of on-demand services for contact center automation. This service includes Interactive Voice Response (IVR), Automatic Call Distributor (ACD), call recording, multimedia routing (email and text chat), predictive and preview dialing, and screen pop integration. Business users can benefit from features such as desktop call control, presence, unified messaging, and desktop faxing.

  • Cloud Notifications which uses Interactive Intelligence telco trunks to provide outbound notifications for appointment reminders, emergency notifications etc.

In addition, the Interactive Intelligence cloud solutions can be deployed in one of three ways:Local Control VoIP Model, Remote Control VoIP Model and Remote Control TDM Model. These offerings allow customers to either retain a significant portion of their existing IP infrastructure or to completely migrate to the cloud-based service without the need to purchase any new telephony equipment.

Of these solutions, the Local Control VoIP Model is unique in that it offers the greatest degree of local control. It allows customers to retain their existing telco trunks and their own gateways, proxy/media servers and IP phones. Only the Customer Interaction Center™ (CIC) server is located as a virtual machine at the data center. This means that voice traffic remains on the customer’s network and that all recordings and data are stored locally. New features in the proxy/media server allow customers to continue to make, receive, queue and route calls even in the unlikely event that the Interactive Intelligence service is unavailable.

With no capital investment and lower operational expenses compared to a premise-based communications system, it is no surprise why the cloud offering is such an inviting alternative. But our solution offers more than just cost-savings. With a single integrated suite of applications, it delivers more functionality, and offers more flexibility than most premise-based systems are capable of,” said Bangcola. “By opting for the Local Control VoIP model, customers essentially get the best of both worlds- an on-demand subscription model and the benifits of an on-premise contact center system. Organizations now want to take the key decisions in matters of infrastructure design and administration, and through our various deployment models, we enable them to do just that. ”

About Interactive Intelligence

Interactive Intelligence Group Inc. (Nasdaq: ININ) is a global provider of unified business communications solutions for contact center automation, enterprise IP telephony, and business process automation. The company’s solutions, which can be deployed via an on-premise or hosted model, include vertical-specific applications for insurance and collections. Interactive Intelligence was founded in 1994 and has more than 4,000 customers worldwide. The company is among Software Magazine’s 2010 Top 500 Global Software and Services Suppliers, and Forbes Magazine’s 2010 Best Small Companies in America. It employs approximately 1,000 people and is headquartered in Indianapolis, Indiana. The company has offices throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Interactive Intelligence can be reached at +1 317.872.3000 or [email protected]; on the Net: www.inin.com.

This release may contain certain forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially are described in the company’s SEC filings.

Interactive Intelligence is the owner of the marks INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners.

Product Contact:

Abdul Nasser Bangcola

Country Manager, Saudi Arabia

Interactive Intelligence

Mobile: +966 (50) 5293781

[email protected]



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