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Jaeger-LeCoultre, the exquisite name in watch making opens a second Boutique in the UAE, at Dubai Mall
January 26, 2009 12:00 by Aarti Nagraj
Following the success of its first own-name Boutique at the Wafi Mall, Jaeger-LeCoultre, a reference in the field of fine horlogerie, has inaugurated one more Boutique at the Dubai Mall- one of the largest malls in the world. This new addition comes as a reinforcement of the brand’s vision to expand its network globally. Presently, Jaeger-LeCoultre has 26 Boutiques worldwide. In an elegant launch event, the celebrated Argentinean polo player Adolfo Cambiaso, reputed as the number one polo player in the world and Jaeger-LeCoultre’s ambassador, formally introduced the new store to the watch aficionados of Dubai. Jaeger-LeCoultre could not have chosen a more worthy guest to honor this occasion, than the man who is still regarded as the world’s finest polo champion. The exclusive new Boutique, sprawling over a 100 sq.m., is the largest in the Middle East and the only one with a watch making area that enables the collectors to appreciate the watchmaker’s expertise and the high-end finishing of Jaeger-LeCoultre timepieces. The Boutique is designed for easy browsing of the collection as well as for more private interactions, with a lounge where you can relax and discover the latest creations in a serene atmosphere. Reflecting the epitome of luxury watch making and savoir-faire of the manufacture, the Jaeger-LeCoultre Boutique is adorned with high qualitative fabrics, refined colours and authentic materials such as leather, American walnut wood and steel. The Boutique is a brilliant manifestation of the brand’s elegant beauty and style. The flagship store in the Middle East, this new showroom of Jaeger-LeCoultre, is ideally located in the Gold Souk atrium, with a window showcasing the entire collection including Reverso, Master Control, Atmos and several limited edition watches. This is the fourth Boutique opened in the region, after Istanbul, Delhi, and Wafi Dubai. “It is a great milestone for us to launch the second Jaeger-LeCoultre Boutique in collaboration with our partners Al Mansour Jewellers and the Rivoli Group in the biggest shopping mall in the world. The Jaeger-LeCoultre Boutique is an ideal context to showcase the reference status of the brand, to increase Jaeger-LeCoultre’s visibility, and most importantly, to connect with connoisseurs and amateurs.” says, Julien Renard, Brand Manager of Jaeger-LeCoultre in the Middle East. He adds, “Jaeger-LeCoultre is showing big success in the Middle East market. Our brand and business are growing in stature year over year, and it is exciting to see how much our clients appreciate our know-how and Jaeger-LeCoultre’s key role in high-end watch making since 1833. Our goal is to further strengthen this position of the brand, showcase our reference status, improve the brand’s visibility and most importantly provide the best service and choice to our clients in line with our standards.” About Jaeger-LeCoultre: Since 1833, the Manufacture Jaeger-LeCoultre has been at the forefront of fine Swiss watch making. Located in the Vallée de Joux, the cradle of high watch making, Jaeger-LeCoultre has nurtured a culture of inventors who have taken the family business of founder Antoine LeCoultre to international recognition over its 175-year history. Featuring an unparalleled number of skills and crafts under a single roof, Jaeger-LeCoultre continues to produce timepieces that are innovative, elegant and refined. From the creation of the world’s smallest mechanical movement, to the legendary swivel-case Reverso, Jaeger-LeCoultre is a rare manufacture with a vision and passion for the measurement of time.