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Latest News Launches First Online Jewelry Store of its kind in the Middle East

New site offers exceptionally valued, Middle Eastern diamond jewelry.


August 6, 2010 8:34 by

the first online jewelry retailer to offer a selective collection of exceptionally valued, Middle Eastern diamond jewelry – recently launched its world class e-store to cater to the discerning taste of diamond jewelry lovers in the Middle East and elsewhere around the World.

A Middle Eastern brand itself, comes with an organic understanding of the contemporary and distinctive Arabic taste in jewelry, along with the cultural intricacies that define beauty and elegance.

“Diamond jewelry has a significant place in our Middle Eastern culture,” says Viken Karaminassian, general manager of “Besides being an undisputed symbol for beauty and elegance, diamond jewelry also carries a significant sentimental value revealed strongly during engagements, weddings, and many other special gifting occasions.”

The Middle Eastern consumer, characterized by her exquisite taste, has emerged as a true expert in all matters that relate to fashion. This reality triggered an unprecedented renaissance of the Middle Eastern fashion industry during the last few years. From apparel, shoes, accessories, and fine jewelry, demand for unique Middle Eastern designs proved to have become the clear preference of the contemporary Arab consumer.

Unlike commercial jewelry, every single piece is designed and handcrafted by the most respected craftsmen and master jewelry artisans in the Middle East; a delicate and costly process offered exclusively by haute jewelers at very high price tags.

This is where comes to make a difference.

Combining world class craftsmanship with efficiencies made possible with Internet technology, makes shopping for high quality diamond jewelry less costly to all those who wish to obtain elegant Middle Eastern designs without having to pay a fortune.

Adds Mr. Karaminassian, “ was conceived with the simple dream of making shopping for Middle Eastern diamond jewelry secure, convenient, and most importantly, less costly to larger segments of discerning shoppers in the Middle East and elsewhere around the World.”

Employing cutting-edge Security Technology, Great Savings, Risk-Free Return Policy, and Free Worldwide Shipping, is committed to providing its customers a superior and rewarding online shopping experience.


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