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Latest News Speaks Arabic

Website becomes first bilingual online diamond jewelry retailer in the World.

August 26, 2010 2:50 by

With over 1800% growth over the last decade, the Middle East holds one of the fastest growing Internet user populations in the World. As the popularity of the Internet in the region is witnessing significant growth, so does demand for websites with Arabic content.

“As a Middle Eastern brand, it was only natural for to speak Arabic as well, we figured.” says Viken Karaminassian, founder and general manager of was conceived with the simple dream of making shopping for Middle Eastern diamond jewelry secure, convenient, and most importantly, less costly to larger segments of discerning shoppers in the Middle East and elsewhere around the World.

By introducing the Arabic interface, becomes the first bilingual diamond jewelry e-tailer in the world.

Adds Mr. Karaminassian, “Language is one of the most critical factors in establishing clear and transparent rapport between two parties. Speaking the language of our customers and site visitors will not only add to their convenience, but more so, it will reinforce our mission of making diamond jewelry accessible to larger segments of elegance and beauty seekers wherever they are.”

With a click of a button, a site visitor can easily switch between English and Arabic languages. For more convenience, both language platforms carry exactly the same list of products and information details. offers a selective collection of fashion, engagement and wedding diamond rings, earrings, pendant, bracelets and sets. Unlike commercial jewelry, every single piece is designed and handcrafted by the most respected craftsmen and master jewelry artisans in the Middle East; a delicate and costly process offered exclusively by haute jewelers at very high price tags.

This is where comes to make a difference.

Combining world class craftsmanship with efficiencies made possible with Internet technology, makes shopping for high quality diamond jewelry less costly to all those who wish to obtain elegant Middle Eastern designs without having to pay a fortune.

Employing cutting-edge Security Technology, Great Savings, Risk-Free Return Policy, and Free Worldwide Shipping, is committed to providing its customers a superior and rewarding online shopping experience.

Few reasons to shop at

– Exceptional prices

– Uniquely Middle Eastern designs

– Handcrafted production by master Lebanese artisans

– Free Door-to-Door Express Shipping Worldwide

– Cutting-edge Security Technology

– Risk-Free Money-Back Return Policy

– Compelling REWARD Program

– Jointly Rewarding Refer A Friend Program

– Efficient Customer Support system

– Bilingual English/Arabic platform

– Certificate of Authenticity

– International Diamond Certificates

– Free Superior Quality Packaging and Gift Boxing

– Strict quality control procedures

– Integration with major Social Networking sites

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