Jeanswest makes its presence felt in the UAE
The Australian denim brand major, Jeanswest, had a not-to-be-forgotten fashion night on July 29, 2009. Apart from showcasing upcoming denim trends for 2009 Fall/Winter, it launched a never-before concept store in the region. Inaugurated by Ms. Amanda Hodges, Counsel-General & Trade Commissioner of Australia, the Jeanswest store was launched with a new concept in the Mall of Emirates. Also present on the occasion of the launch was Mr. Andrew Hides General Manager-Business Development Jeanswest, Australia.
November 21, 2009 12:00 by Aarti Nagraj
The Australian denim brand major, Jeanswest, had a not-to-be-forgotten fashion night on
The launch was followed by a very trendy fashion show where live models showcased some of the gorgeous clothing and eye-catching collections. The excitement continued with the live performances by DJ Sabrina of
For select media people, the fun continued with an exclusive screening and premiere of the movie Hangover in Grand Cinemas. And they boogied into the wee hours of the next morning in the post-event party at Belgium Beer Cafe.
Jeanswest, the denim brand major from
“We are proud to have Jeanswest in our portfolio of brands, as you can imagine Jeanswest is all about Jeans (Genes) and lifestyle (
We are very excited to have an association with such a high caliber Jeans retailer like Jeanswest, said Azim Hashim, GM, Jeanswest Apparel Group.”
“We are glad we arranged this splendid evening which was a real treat for all denim loyalists,” said a beaming Kanti Shetty, GM-Marketing & Quality, Apparel Group, UAE. “Jeanswest has been the one stop shop for the best denim trends that one can have.”
The additional attractions were the three Denim Doctors present at the venue. They gave free consultations and advice on choosing a pair of jeans as per body type, shape, fit cut and even the width of the bootcut. The team of “doctors” also advised if the bootcut should be 19 inches or 14 inches; which footwear to wear; do's and don’ts in denim; and most importantly, after-care tips of denim. Since there was an overload of people registering for the Doctors' advice, members of the public were given appointments valid for a period of three months. During this time, they can come to seek proper guidance and advice.
On offer for everybody was 20% off on purchases in the store, too.
The fashion show, along with the live performances entertained the audiences and took many breaths away.
Jeanswest is an Australian Denim brand since 1972 where your will find your match, we know Denim, we know style and importantly, we know you. It was in the glorious year of 2007 that the Australian brand had set foot in the
About Apparel Group, UAE:
The Apparel Group, one of the leading Fashion Retailers in this part of the world, has made a mark already with its wide range of products that simply stand out. The Group is on the threshold to enter emerging markets in the
With an impressive tally of over 500 stores all over the globe and more than 50 international brands, The Apparel Group is pursuing to achieve their mission of 1000 stores by 2012. This is by no means an ordinary achievement considering the fact that it started its operations only in 1996 with just one brand under the leadership of Mr. Nilesh Ved, in
Today, the group stands tall with over 50 brands in its ever-increasing portfolio with brands originating from
For info please contact :
JENNIE D. PISCASIOSA
Marketing Department – Apparel Group
Direct line +971 4 8136176
E-mail : [email protected]