Kaspersky Lab Drives into the World of Formula One
Abu Dhabi Grand Prix will also be the setting for an announcement by Kaspersky Lab .
November 16, 2010 10:10 by Rasha Reslan
Kaspersky Lab, a leading developer of secure content and threat management solutions, announces its plans to partner the Scuderia Ferrari Formula One team in 2011 and 2012. At the final F1 Grand Prix of the 2010 season in Abu Dhabi the company is set to unveil its official sponsorship of the world-famous racing team for the forthcoming two years.
As well as deciding the final standings of the 2010 F1 World Championship, the Abu Dhabi Grand Prix will also be the setting for an announcement by Kaspersky Lab regarding its plans for a high-level partnership deal with Scuderia Ferrari – one of the racing world’s leading teams.
Kaspersky Lab entered the world of motor racing earlier this year when it signed a title sponsorship deal with the Ferrari AF Corse racing team for the Le Mans Series Championship. After such an exhilarating initiation into the racing world, the company decided to elevate its partnership with Ferrari to Formula One. As of next year, followers of the Ferrari team and F1 will be able to see the Kaspersky Lab logo feature on the team’s cars. By shifting up to Formula One, Kaspersky Lab is fulfilling its strategy of raising its brand profile on a global scale.
“When we do something at Kaspersky Lab we are always striving to do it better than anyone else and, most importantly, we do it differently,” said Eugene Kaspersky, CEO and co-founder of Kaspersky Lab, before revealing the driving forces behind the partnership: “If we invest in brand development, we will only do so with those brands that share the same values as us, which means they must be innovators, leaders, with a commitment to quality and a constant desire to succeed. So we are thrilled to become a partner of Ferrari – the world’s most lauded Formula One team.”
Sharing the same desire for excellence in everything they do, both brands – Kaspersky Lab and Ferrari – are world famous for their best-in-class performance, technological innovations and high level of reliability. Another similarity the companies share is the fact they both bear the names of their founders. Both Eugene Kaspersky and Enzo Ferrari are innovators and overachievers, who have succeeded in bringing their big dreams to life. The Kaspersky Lab team has been fighting a high-tech battle against malicious programs for over 13 years and makes the digital lives of more than 300 million users worldwide safer. Ferrari is world-renowned for its technological superiority and the safety of its cars. The two companies are closely connected by the notion of speed – Ferrari makes some of the world’s fastest cars, while Kaspersky Lab ensures the fastest outbreak response times to malicious programs. And both companies are leaders in their respective fields.