Kippreport gets insights from Mike Belk, CEO and president of Daimler Middle East and LevantMarch 26, 2015 12:02
Laureus Awards 2010 supported by CT
Creative Technology supplies video for Laureus Awards in Abu Dhabi
March 31, 2010 12:50 by Anna Cattaneo
For its 10th anniversary, the 2010 annual Laureus World Sports Awards were this year staged in Abu Dhabi’s Emirates Palace. Hailed as the Oscars of the sporting world, the star-studded Laureus Awards is the premier recognition event to celebrate the world’s finest professional athletes of the year. Broadcast to a worldwide audience and profiling the top sportsmen and women, the event also raises money for children in poverty.
Working for production company, Done & Dusted, Creative Technology provided the prestigious affair’s screen requirements, projection and playback systems, a service it has been providing to the Laureus Awards for the past four years.
This year’s event was certainly given the Hollywood style and distinction that comes with any event held in the Emirates region. Assisting the opulent theme of 1940’s film glamour, Creative Technology provided an 18m wide x 5.4m Lighthouse R7 LED screen as the stage backdrop with a 4m wide x 6m high Chromatek 6mm LED screen for the centre stage reveal screen. This screen was raised up and down to allow the honoured athlete to appear centre stage. Eight Barco 20 thousand lumen DLP projectors were used to project the stunning graphics and images, produced by Done & Dusted, onto the backdrop, with playback via Spyder and Watchout systems.
In addition CT also provided 300 Barco Mi Strips for the presenter area and main screen surround, with 250m of Schnick Schnack for the podium lightboxes. The stage set was designed by set designer Florian Weider.
CT’s Adrian Offord, was delighted with how the project teams from both CT London and CT Dubai worked together in Abu Dhabi. “Even though it’s our fourth time working on this amazing occasion, it never fails to provide the wow factor. A truly glamorous event with both celebrity and sports stars standing side by side, I’m always thrilled by the sense of occasion that the Laureus Awards offers. CT is proud to be part of it.”
The 2010 Sportsman and Sportswoman of the Year Awards were given to athletics champion Usain Bolt of Jamaica and tennis sensation Serena Williams of the USA. This is the second year running that Usain Bolt has collected the coveted prize of Laureus Sportsman of the Year.
Formula One, was also greatly honoured this year with the Brawn Formula One Team of Great Britain earning the Team of the Year award, while their former driver and 2009 F1 champion Jenson Button, also of Great Britain, won the Breakthrough of the Year award.