| Kippreport.com

Lebanese Singer Roula Saad Launches Exclusive Jewelry Line “R with Love” through Citruss TV

October 14, 2009 12:00 by Aarti Nagraj

Lebanese singing sensation Roula Saad announced today that she has launched her jewelry line “R with Love” exclusively through Middle East’s leading shopping channel - Citruss TV. The jewelry line will go on sale immediately and can be viewed on Citruss TV which is aired on Nilesat satellite, 11938MHz V.

 

 

Speaking from her home in Lebanon, Roula Saad said “I've selected the jewelry line to reflect the inner beauty of the woman who wears it. I believe jewelry is more than an accessory; my jewelry line is meant to be seductive yet classy, understated luxury yet making a statement.”

 

 

The jewelry collection consists of 6 lines, each inspired by a theme dear to Roula Saad. From the distinguished Cleopatra to the extraordinary beauty of cat eyes, Roula Saad reflected her deep inner feelings in these new creations.   

 

Commenting about her choice of launching it exclusively through Citruss TV, Roula said “It is a privilege and an honor to be associated with the leading shopping TV channel in the Middle East. As a celebrity, I understand the convenience of shopping from home, but receiving superior customer service is also important to me, because jewelry is a passionate and expensive investment. Citruss TV has an outstanding reputation which is why I chose to exclusively launch my jewelry through this channel.”

 

Citruss TV’s founder Mr. Nicolas Bruylants said, “Roula Saad is an icon of the trendy Arabic woman. It is a privilege that she has chosen our channel to launch her jewelry exclusively. We are grateful for the association and I am sure our millions of viewers in 15 countries in the Middle East, most of whom are women, would love to purchase Roula’s jewelry (R with Love).”

 

 

Citruss TV has seen a substantial increase in sales recently and continues to be a leader in the home TV shopping experience. Viewership is mostly female, with a high number from Saudi Arabia, followed by the UAE. Most Citruss TV products are available exclusively through the TV channel or online at www.citrusstv.com

 

 

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About Citruss TV

 

Citruss TV is based in Dubai and was founded in 2005 by Nicolas Bruylants and Michael Trüschler. Their aim was to offer a new kind of retail service to the people in the region, built on technology, but guided by two customer focused principles: Quality and Convenience. Citruss offers quality products from around the world and delivers them to the doorstep of their viewer’s homes (The ultimate buying convenience). Today, Citruss TV is the leading TV and online retailer in the Middle East and North Africa