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Amman, November 3, 2008 - Leo Burnett has made a major foray in the Jordanian advertising scene by officially announcing the opening of its brand new, full-fledged premises. To celebrate the launch of Leo Burnett Jordan, over 400 guests including clients, partners, suppliers and major businesses gathered at a reception hosted by the Leo Burnett MENA management in the grounds of its new office. The Leo Burnett management included Farid Chehab, Chairman MENA & CCO CEEMEA, Raja Trad, CEO MENA Region, Maher Achi, COO MENA, and Kamil Kuran, Regional Managing Director of the Levant Area.

November 5, 2008 12:00 by

The opening also officially announced the appointment of Ms. Joëlle Jammal as the Managing Director of the Amman office. Ms. Jammal, with more than 10 years of experience in the communication field, will be running the Amman office, which has built a professional team of consultants offering integrated Brand Advertising, Public Relations and Media services.


Speaking to the guest, Raja Trad, CEO MENA Region, said: “Our decision to expand within Amman comes from our conviction that Jordan has become a promising market that can hold its own on the regional level. Leo Burnett Jordan will have the support of our regional network; with the team of experts that we have in Amman today, we are primed to offer the best in integrated communication and brand building”.


Kamil Kuran, Regional Managing Director for the Levant area, stressed on the importance of the Jordanian market and what it represents in terms of priority for Leo Burnett: “By realizing the importance of Jordan early on as a new destination for growth, we have decided to expand on that initial step by opening a full-fledged office in the heart of Amman”. He added: “During the past few years, Jordan has proven to be a country that is open to world-class advertising, and this is where we see the potential of our dedicated presence.”


Joëlle Jammal, newly appointed Managing Director, said: “We are committed to growing and expanding and our long term vision is to attain sustainable growth with a solid client base, considering that we are already honored to be working with some of the major corporations and companies in the kingdom. Our dedicated staff is looking forward to the challenge especially in those times where Creativity and Big Ideas make the real difference.”



Since its inception in 1981 as the first multinational agency in the region, the Leo Burnett Middle East and North Africa group of companies has always been progressive in its thinking and approach. From a single brand agency, Leo Burnett as a group has grown to encompass a comprehensive range of communications solutions, including advertising, media, public relations, digital and CRM. The group offers both specialization and holistic integration to answer the ever-changing needs of both clients and the marketplace.

Today, the group has offices in Dubai, Jeddah, Riyadh, Kuwait, Cairo, Beirut, Casablanca and Amman. A network team of more than 500 talented employees is committed to enhancing their clients’ competitive advantage through an integrated, multidisciplinary communications approach that converts brand buyers into brand believers.

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