Mani Foods Industry 2010 sales surge 175%

Mani Foods Industry 2010 sales surge 175%

Eyes new channels at Gulfood 2011

March 7, 2011 11:50 by Rasha Reslan

Mani Foods—one of the Middle East’s fastest growing producers of naturally nutritious fruit and nut snacks—today reported that its fourth quarter sales in 2010 have increased by 175 per cent, compared to the same quarter in 2009.

Abouzar Rahmani, CEO and President of Mani Foods Industry, attributed the growth to the increase of production capacity, growing demand on Mani’s products, new market penetration and expanded retail presence.

“We have witnessed an exceptional increase in demand for our products over the last year and managed to meet such strong demand following our Dhs30m UAE factory expansion,” said Rahmani. “In 2010, we entered the Saudi Arabian market and we further strengthened our distribution and retail network across other GCC markets.”

He added: “As part of our international expansion strategy, we have signed Pietercil Group as our distribution partner in Belgium, Luxemburg, Netherlands and France, becoming the region’s first UAE-based producers of premium dried fruits and nuts to tap into Europe.”

“Our vision is to take the local Mani brand, from our UAE hub, into other global markets. We are in the process of signing new distributors in the United States, Canada and the United Kingdom; we expect Mani products to hit those markets in six months,” Abouzar confirmed.

“Gulfood is the perfect platform for us to interact with our customers, partners, new channels and leaders in the FMCG industry. Our participation, for a fourth year in a row, comes as part of our commitment to the UAE, the base of our regional and international operations, and to the growth of the local FMCG sector,” concluded Abouzar.

Mani’s complete portfolio of products will be displayed at Gulfood 2011 (stand B4-28 in Hall 4) from February 27 – March 2, 2011.