Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
MAUI JIM® SUNGLASSES STREGTHENS THEIR MIDDLE EAST POSITIONING
May 20, 2009 12:00 by Aarti Nagraj
Maui Jim, the fastest growing premium polarized sunglass maker in the world had a very impressive presence at this year’s Vision – X exhibition held in Dubai from May 17th-19th, 09. Showcasing an entire range of their sunglasses, Maui Jim’s pavilion at the Vision-X looked quite impressive. In addition, the Hawaiian brand is slated to launch more than 10 styles by this year end. Aggressive marketing initiatives include the launch of full service distribution and service centers in Dubai sometime back as well as the special training programs for the sales staff, conducted during the exhibition; this only gets to reflect Maui Jim’s growing commitment towards the region.
“Middle East is a dynamic market and we understand its requirements, hence have been focusing on expanding our presence, the launch of our distribution and service centers shows our commitment for the region. Increased sales force, spend, presence at Vision-X and special training team from the US touring the region and holding training sessions for 30-100 opticians, store management and sales staff are few of the other indicators of Maui Jim’s faith in the region and its potential. The Dubai distribution center is part of our strategy to expand global sales and distribution. U.A.E. customers can expect quicker turnaround and overall better service”, said Rajiv Radhakrishnan, Middle East Sales Director for Maui Jim Sunglasses.
“Maui Jim is all about the ‘Aloha Spirit’ – its meaning encompasses how Maui Jim conducts business and relates to its customers. Living Aloha means acceptance and appreciation of the spirit within each one we meet. We want all our representatives to live the spirit and work towards the bigger goal as one big family. Therefore, we have created special training modules and incentive programs which will not only help in the development of the sales staff but will also increase avenues for their growth by creating healthy competitive environment. We would soon be launching comprehensive promotion package for the upcoming high season including Gift with Purchase, Window campaigns, staff incentives etc.”, said Mr. Martijn Van Eerde, International Marketing Manager for Maui Jim Sunglasses.
Maui Jim’s activities at Vision-X included fashion shows showcasing different ranges and styles of Maui Jim sunglasses, the gala Hawaiian Cocktail evening to commemorate their partnership with esteemed associates, the performances by the specially flown in Polynesian dance troupe and exclusive training & development sessions.
Maui Jimò Sunglasses are the spirit of Hawaii in a beautiful, functional form. All Maui Jim styles feature patented PolarizedPlus2ò technology, which blocks glare from above, below and behind. It makes Maui Jim measurably better than ordinary polarized sunglasses. Maui Jim Sunglasses are available at leading opticians and department stores. For further information and details of your nearest stockist please consult www.mauijim.com
Miranda Kusi Email: [email protected] / + 9715 6848724
Rajiv Radhakrishnan Email: [email protected] / + 9714 2991207