MCC, Arab Telemedia Group sign strategic partnership agreement
January 24, 2012 Amman/AlRiyadh - Mobile Channels Company (MCC), the leading company specialized in mobile applications development and content distribution, signed a strategic partnership agreement with Arab Telemedia Group (ATG) for the distribution of its drama series via all mobile operators in the Arab region.
January 25, 2012 12:00 by Amjad Baker
Mobile Channels Company (MCC), the leading company specialized in mobile applications development and content distribution, signed a strategic partnership agreement with Arab Telemedia Group (ATG) for the distribution of its drama series via all mobile operators in the Arab region.
Signed by Talal Awamleh, ATG’s CEO and MCC’s Business Development and Marketing Manager Mr. Anas Hijjawi, the agreement authorizes MCC to distribute and broadcast the group’s productions such as Ras Ghlais, Nimer Bin Odwan, Ors al Saqer, Al Ijtiah, Wadha and Bin Ajlan, among other drama productions.
“This agreement aims at providing the most popular drama clips which are still in high demand by a large Arab audience, even after being re-broadcasted by the most prominent satellite channels. We expect that they will receive the same demand on mobile devices,” said Talal Awamleh, noting ATG’s dedication to developing the media and broadcasting industry regionally and internationally.
“We welcome ATG to our list of clients in the content manufacturing industry, and we value their trust in us; allowing this partnership to broadcast more than 5000 hours of drama via all Arab telecommunication companies,” said Salem Al Enzi, CEO of MCC.
“Arab Telemedia’s productions and drama series will add exceptional value to our targeted and diversified mobile channels. It will also contribute to the enrichment of Arabic e-content in new ways which meet the aspirations and expectations of users,” he added.
As per the agreement, MCC will provide content via portals including: WAP, IVR, RBT, and WEB to the audience. In addition, MCC will provide the audience with the possibility of downloading and installing a mobile application which will include all categories and services that end-users can view or download on their mobile devices.
Notably, the Arab Telemedia Group has won numerous international and regional awards for its outstanding productions, namely an Emmy in 2008 for the series “Al Ijtiah”.
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Mobile Channels Company (MCC)
Mobile Channels is a leading mobile solutions and services company specializing in mobile applications development, content distribution, mobile value-added services and mobile advertising. With experience dating back to the inception of the mobile industry in the Middle East, the Saudi-Jordanian team of specialists finally joined forces in 2008 to found Mobile Channels Company (MCC).
MCC’s competitive edge lies in its extensive experience customizing branded applications for smart phones and in providing mobile solutions tailored to meet the needs and surpass the expectations of the growing Arab market demand.