Register for our free newsletter

 
 
Latest News

MICHELIN CELEBRATES 60 YEARS OF X RADIAL TRUCK TIRE

Michelin is celebrating the 60years since its Michelin X Radial truck tire first launched in France.
First Introduced In 1961 In Gulf Countries X Radial Tire Marks 51 Years Of Success In Region

March 5, 2013 9:13 by



First Introduced In 1961 In Gulf Countries X Radial Tire Marks 51 Years Of Success In Region

Dubai, March 4, 2013– Michelin is celebrating the 60years since its Michelin X Radial truck tire first launched in France. Patented in 1952, the tire represented nothing less than a revolution for the transport industry. The first Michelin tire to be sold in the Gulf countries was an X Radial Truck Tire in Saudi Arabia back in 1961, and it marked the start of Michelin’s radial tires success story in the region. The technology reached the UAE in the early 70s.

The cross-ply bias tire conventionally found in the first of the 20th century clearly showed its design limits: many vehicles were sometimes out of service because of tire-related incidents, mainly due to poor resistance to high speeds and to heat build-up, let alone problems of longevity and overall reliability. In the late 1930s, a Michelin researcher named Marius Mignol designed a concept tire whose sidewalls were replaced by widely spaced, radial metal cables. Tests and measurements confirmed that the tire’s tread did not heat up, while the movements of the cross-ply layers of a conventional tire generated most of their heat in the sidewalls.

After Michelin filed the patent for the first radial X tire for cars in 1946, the radial tire clearly demonstrated its superiority. Radial tires for other vehicles soon followed: trucks in 1952, earthmovers in 1959, aircrafts in 1981 and motorcycles in 1984.

Michelin’s history has been shaped by innovation and there’s no better proof of that fact than the radial tire. And innovation has ever since remained the main driver for Michelin’s success, continuously promoting better, safer, more efficient mobility while enhancing driving enjoyment and, already in the past, protecting the environment.

As the consumer society grew, so did the demand for transport of goods as well as people. The goal of a public transit company is not just to carry more passengers but also to transport them faster, more safely and on buses with more seats.

These developments demonstrated the value of the X radial tire for truck and bus operators as it delivered a range of benefits that enabled them to clearly optimize their profitability. Compared with a conventional cross-ply tire, the MICHELIN X Radial offered a host of advantages, including:

  • Safety
  • Superior road-holding.
  • Enhanced resistance to cuts and scrapes.
  • Increased longevity.
  • Greater driving comfort.
  • Reduced fuel consumption.
  • Lower total cost of use.

And to prove these performance improvements, Michelin offered a large number of transport operators the opportunity to test the X Radial tire and compare it to the conventional cross-ply tire in real conditions of use.

The results were striking: the truck drivers said they preferred the X Radial tire because it provided clearly superior comfort and road-holding as well as many other performance benefits.Thanks to word-of-mouth advertising and the undeniable, fact-based benefits delivered by the new tires, the transport industry quickly began to shift to radials.

The benefits of the Michelin X Radial truck tire were showcased on advertising posters around the world In Arab, Finnish, Flemish, English, Portuguese, German, Spanish and many other languages, thereby helping to expand awareness of the Michelin brand and the quality of its products.

The Michelin X Radial truck tire has totally transformed the road transport industry and incited other manufacturers to pursue the same path. Michelin is proud of this innovation, which has helped to make the road transport industry safer and more efficient. Today, it can be said that the worldwide market has shifted to radial tires, including the Middle East.

Today, transport companies have two main concerns:

1)    To ensure the robustness of their business with reliable vehicles capable of protecting the merchandise carried and meeting their customers’ requirements.

2)    To lower their main expense items, in particular by reducing fuel consumption as well as maintenance and repair costs.

 

With the goal of providing a comprehensive response to the major challenges facing the transport industry through innovation, Michelin is deploying an end-to-end strategy that focuses on three aspects of its new tire ranges:

  • A comprehensive solution to make trucking safer. The new MICHELIN Truck tires deliver enhanced grip, endurance and resistance to cuts and scrapes.
    • A comprehensive solution to make trucking more cost-effective. Michelin is addressing this issue from all angles: fuel savings, total mileage and the “multiple lives” of a tire.
    • A comprehensive solution to support sustainable development. At Michelin, tire performance and manufacturing performance go hand in hand. Regarding tire performance, greater fuel efficiency means less CO2 and fewer tire casings to cover a given distance (thanks in particular to InfiniCoil technology) As for manufacturing performance, Michelin tires are produced in ISO 14001-certified plants.

 

For Michelin, the challenge is to simultaneously improve performance in several areas, including grip, tread life, durability, damage resistance and fuel efficiency. Michelin’s strength resides in its ability to never sacrifice performance in one area to improve it in another. That’s why MICHELIN tires deliver the best performance.

 



More on Press Release

All Press Release

Leave a Comment