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Middle East Telcos must diversify service offerings

Sarwan Singh, Director Sales and Operation, Prologix LLC

Smartphone penetration and abundance of internet based communications services eating away at revenues.

September 15, 2013 11:32 by

Dubai, United Arab Emirates, XX October, 2013: Voice revenues, traditionally the largest source of profits, for telecom providers in the Middle East are declining as customers have started utilizing smartphone applications to meet their communications needs, reports Prologix. The company, a leading IT solutions provider and distributor in the telecommunications segment, works closely with a number of major telcos in the region and states that these operators are all witnessing growing demand for data, cloud and managed services whereas their traditional voice and SMS revenue streams are steadily shrinking.

This reflects a global trend which is captured in a recent report by Infonetics Research which predicts that telecom voice will account for only 50 per cent of mobile service revenue by 2017. Mr. Sarwan Singh, Director Sales and Operation, Prologix LLC highlights the causes for this shift in consumer mentality saying, “In Q2 this year, smartphone sales in the Middle East and Africa (MEA) surpassed feature phone sales for the first time. With these devices, consumers now have easy access to a multitude of internet based communications applications. Even businesses are employing technologies such as VoIP and IP telephony to reduce operational expenses. All of this is driving business away from voice services and forcing telcos to look at new offerings.”

But Mr. Singh is quick to point out that this shift is actually a ‘blessing in disguise’ for operators. Over the last two years, regional telcos have all seen increase in data consumption, especially in mature telcom markets such as Saudi Arabia and the United Arab Emirates. In fact, leading KSA operator, Saudi Telecom, in Q1 2013 reported a 74 per cent increase in data revenue over the same period last year. The popularity of data packages and value added services present a huge opportunity for service providers.

While home user needs will be best met by better priced data packages and faster mobile internet, it is in the enterprise space that telcos can truly diversify their offerings. Cloud-based managed services, Infrastructure-as-a-Service (IaaS) and point-to-point IP connectivity for remote office locations are all examples of new services that operators can offer customers. Furthermore, telcos have a unique advantage that makes them best positioned to provide these services.

“Across the Middle East, the local loop is not unbundled and operators still own the last mile. This means they can ensure seamless connectivity, low latency and high availability of services which third-party providers would find difficult,” explains Mr. Singh. Not only this, cloud services which will soon represent a major investment for enterprises and SMBs alike will be better received if provided by regional telcos who are capable of offering local termination and storage of data. This is especially true in light of the recent ‘PRISM’ surveillance program which raised concerns regarding data stored in overseas locations.

And while Mr. Singh notes that service providers in the region do in fact regularly upgrade network components such as base stations, network switches, core switches, backhaul and fiber-optic networks, smarter investment is required if true progress is to be made. “Currently, the main investments should focus on customer experience management. Operators need to deploy test and measurement probes that give them complete visibility into their 2G, 3G and LTE networks so they can easily identify bottlenecks across these heterogeneous networks. This information can then be used to chart investment roadmaps and build high-performance infrastructures.”


About Prologix

Founded in 1998, Prologix established itself as a leading IT solutions provider in the region and subsequently established its value-added distribution arm in 2006 after realizing that the majority of regional distribution companies tended to focus on volume products than on niche solutions especially in the fields of wireless and test and measurement. Headquartered in Dubai, the company has branch offices in Fujairah, Abu Dhabi, Sharjah, Saudi, Ghana and India. Prologix has strong and constantly growing alliances with leading global IT vendors and backs this with an extensive portfolio of managed services, outsourcing services, installation and commissioning, development and testing and value-added distribution services to deliver unmatched quality and value to its broad network of channel partners and customers.


Prologix maintains strong emphasis on technologies and solutions which are tailored to finance & banking, government, oil & gas, healthcare, hospitality, education, aviation, and other key verticals in the region. Through its distribution arm, the company regularly identifies and introduces to the market technology solutions which help meet the specific IT needs of the region. Over the years, Prologix has invested in partnerships, technologies and technical resources and skill-sets in order to serve the demands of a growing market, not just as a distribution or systems integration company, but has a ‘end-to-end solutions provider’. For more information, visit  &


Contact – Amit Das

Sales Manager-Test & Measuring Instrument

Prologix Distribution

E-mail: [email protected]

Mobile: +971-557881427

Tel: +971-4-3626218 ext. 849


Media Contact:

Colin Saldanha

PR Consultant


Mobile:+97150 6400762

Email: [email protected]

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