Mindshare MENA launch one-day forum to explore changes in consumer communications worldwide

Mindshare MENA launch one-day forum to explore changes in consumer communications worldwide

The summit aimed to provide a definitive guide to the key changes within the media advertising landscape.

October 15, 2010 3:59 by Rasha Reslan

Mindshare MENA hosted today its inaugural Mindshare Media Summit 2010 in Dubai in the presence of prominent speakers such as Nick Emery, Chief Strategy & Client Services officer, Mindshare worldwide; Russell Buckley, AdMob Evangelist, Google; Gilles Storme, Head of Sales EMEA, RockYou Ahmed Nassef, VP Middle East, Yahoo and Mazen Hayek Group Director of PR & Commercial/Official Spokesman of MBC Group, !. The inaugural Mindshare Media summit was organized by C squared.

This summit aimed to provide a definitive guide to the key changes within the media advertising landscape. Selected guests were exposed to a hand-picked selection of some of the advertising industry’s most pioneering media minds, who outlined the emerging opportunities for advertisers and demonstrated how to embrace new media channels.

“The Mindshare Media Summit 2010 is part of our commitment to show the market how we are moving beyond the realm of media solutions to respond to market changes” says Samir Ayoub, CEO of Mindshare MENA region. “Understanding the optimum value and interaction between brands, consumers and media channels will create competitive advantage for our clients. The summit provides us with inspiration and essential learning for the future of our partnership together.”

As a global network, Mindshare defines itself by being trusted by a wide range of leading clients and the diverse cultural and national make up of its community of employees. Mindshare MENA has 260 employees operating in 16 offices across 10 countries. Mindshare’s people are acutely aware of what’s happening in their city, their country, their specialist area of expertise to deliver innovation, creativity and superior results for the business and its stakeholders.