MINI to party in Beirut
Competition on MINI-me.com to win a paid three days trip to the region’s hottest event.
September 23, 2010 3:38 by Rasha Reslan
Known as the party capital of the Middle East, Beirut is considered one of the liveliest cities in the world. So it comes as no surprise that MINI, the small car with the undeniably big attitude, has chosen the Lebanese capital as the location for an event full of music, fashion, art and design.
To ensure that all MINI enthusiasts across the region have the opportunity to join in the festivities, MINI importers across the GCC have launched an online competition to win tickets to the region’s biggest MINI event of the year as well as plenty of cool goodies.
To participate, GCC residents need to log onto www.MINI-me.com. By answering five questions correctly and getting as many people to vote for them as possible until Friday, 8th of October, two lucky individuals from each GCC country will get to celebrate with the iconic brand in Lebanon next month.
A jam-packed programme of fun and excitement has been prepared for Saturday, 23rd October 2010, where winners will have the opportunity to drive MINI models to the historic city of Byblos. And as the sun sets, fashion, design and music by top Lebanese artists, such as the well known band Slutterhouse, will fuse to create an unforgettable evening.
Sarah Klippert, MINI Manager for BMW Group Middle East said: “MINI is a brand that champions urban projects, competitions and events that promote creativity, so this event will bring together a mixture of all these elements in a fun, exciting and memorable way. MINI is a cosmopolitan brand so we look forward to welcoming not only competition winners but anyone and everyone around the region who wants to share their love for MINI.”