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MTV ANNOUNCES PARTNERSHIP WITH VIRGIN MEGASTORE
MTV partners up with one of MENA’s largest music retailers for exclusive Hot List
December 12, 2012 2:42 by Heba Selim
UAE, 12 December 2012 – MTV, the world’s premier youth entertainment brand, today announces its partnership with high street icon Virgin Megastore to create the exciting Hot List music selection. The Virgin Megastore Hot List will consist of the week’s best music videos, as selected by MTV and Virgin Megastore, and will debut on MTV at 16:50 KSA / 17:50 UAE* 12 December 2012. In addition, a 30 second MTV channel promotion will be aired regularly on screens within Virgin Megastores across the region, covering UAE, Egypt, Jordan, Qatar and Bahrain. The Virgin Megastore Hot List is one of the biggest brand collaborations MTV has undertaken in the Middle East to date.
The Virgin Megastore Hot List consists of 10-12 of the week’s best tracks selected jointly by the MTV and Virgin Megastore teams based on Virgin Megastore’s sales data and MTV’s intimate knowledge of the region’s musical tastes. The Virgin Megastore Hot List will air three times per week on MTV and in conjunction the 30 second promotion will be played over 30 times per day on closed circuit screens in Virgin Megastores across the region. This promotion will run for two weeks out of four for the duration of the 13 week partnership. Over time, the team behind the Virgin Megastore Hot List hopes to extend the scope of the partnership to include online activity on both the MTV and Virgin Megastore websites.
“We’re excited to be partnering with Virgin Megastore, another brand at the forefront of youth entertainment across the Middle East,” said Lucia Nicolai, VP Youth & Music Brands, Viacom International Media Networks South Europe, Middle East & Africa. “As we draw from MTV’s strengths as well as Virgin Megastore’s to create this mutually-beneficial collaboration, we add another element to our brand’s offer and broaden our capability to meet our audience where they are.”
Tarek Moussawer, Regional Marketing Manager, Virgin Megastore MENA added, “Virgin Megastore is excited to join forces with another international brand that is synonymous with youth, pop culture and entertainment. This collaboration promises to further cultivate the music and entertainment industry in the Middle East with the creation of high quality content for the cultural enthusiasts in this region.”
* repeats on Thursday 13 December at 10:50 KSA / 11:50 UAE and 21:25 KSA / 22:25 UAE
Join MTV’s Facebook community at www.facebook.com/mtvme
Find MTV on Twitter at @MTVMiddleEast
MTV is available on the new Arabsat frequency on the Badr-4 satellite at 26 degrees East: 12111 MHz, Horizontal Polarization (Symbol Rate: 27.5 MSps / FEC: ¾ / Transponder 21)
Notes to Editors
For further information, please contact:
Sophie Toh Alicia Hosking
Toh Public Relations, Dubai Viacom International Media Networks, Milan
+971 4354 9212 +39 02 762 117 219
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.
About Virgin Megastore:
Virgin Megastore is a global leader in entertainment and lifestyle retail and the number one entertainment destination in the Middle East. A one-stop shop for all your entertainment needs, Virgin Megastore offers a wide range of products including CDs, books, games, movies, gifts and the latest in technology, as well as a wide array of services complementing the product range. It is a unique shopping experience that offers innovative and exclusive products and services for all age groups, and caters to the local and expat cultures through events, activities and talent support. Virgin Megastore now has eight stores across the UAE, as well as shops in Qatar, Egypt, Jordan and Bahrain. Virgin Megastore is a global brand with a local flavor. Virgin Megastore is part of the Azadea Group, a leading fashion and lifestyle retail company present in the Middle East and North Africa, managing more than 30 international brands. Join Virgin Megastore on Facebook, www.facebook.com/virginmena, and follow them on Twitter, @VirginMENA. Learn more about Virgin Megastore’s products, events and purchase tickets online by visiting www.virginmegastore.ae.