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Nayomi reveals the greatest fashion invention Sab’a Bra, women’s secret wardrobe weapon

Nayomi launches the Sab'a Bra, the revolutionary new push-up bra. This most recent fashion innovation by Nayomi combines incomparable characteristics with superb design to deliver the best push-up bra in the world.

August 18, 2009 12:00 by

Speaking of the brand’s new creation, Mr. Mark Pilkington, Brand Director of Nayomi -the leading lingerie and nightwear brand, said, “Right from concept to the final development, we have been extremely excited about the launch of the Sab’a Bra and are now eagerly waiting the response of our customers. It is indeed Nayomi’s biggest launch in the continuity lingerie category this year. ”


Sab’a stands for the number ‘7’ in Arabic and is written as ‘V’. This sign is also symbolic of the cleavage, which will be made to look flawless using the Sab’a Bra. The name also corresponds to the 7 features that make this bra fashion’s best creation.


Engineered with over 50 hi-tech components, the Sab’a Bra offers perfect cleavage, support and comfort. “Finding a good push-up bra has always been a challenge and we believe that the Sab’a Bra is quite simply the best push-up bra in the world offering the best cleavage ever.” Pilkington added. With the double push-up pads, the Sab’a Bra provides ultimate lift and an increase of two cup-sizes. The pads are made of two layers of foam modified and designed to give the most natural look. Further, the unique push-in sides create a dramatic cleavage as they push the bust in and hold it together allowing for excellent support.


“We are thrilled by this technologically advanced product and believe that it will be a valuable addition to the world of fashion. As a modern Arab brand, Nayomi is proud to introduce this smart solution to every woman.”


An exceptional fashion statement by itself, the Sab’a Bra has an ultra-deep plunge front that forms a deep-v design in the center, projecting the cleavage to the maximum. This makes it ideal to wear under almost anything.


To enhance the centre-front and to create the ultimate cleavage and uplift, the bra is equipped with super-boost underwires which bring the cups close together at the centre.


For optimum uplift, the bra features high-support straps, which are lined with soft cushioning for extra comfort.


“Feeling confident and beautiful is what all women really want and as a specialist in the world of lingerie, Nayomi is offering customers the real deal. The technology behind the bra is brilliant,” adds Pilkington.


Fashionable and functional, the Sab’a Bra enhances and shows off the cleavage and provides great support in order to deliver maximum comfort when wearing it. Nayomi has developed Sab’a Bra to suit every occasion. Mr. Pilkington commented, “There is no rule for wearing the Sab’a Bra. It gives you that perfect look you desire, whether you are in a business meeting, chilling out with the family, on a romantic outing, wearing your traditional Abaya, or even attending a formal ceremony.”


The bra is made of soft satin fabric to ensure a smooth line under clothing and the cups are lined in soft materials for added comfort. Beautiful embroidery trims on the side wings and the straps add a further touch of femininity and sensuality to the bra. Sab’a Bra is available in beige and black.




About Nayomi:

Nayomi was founded in 1992 as a lingerie store, evolving into a distinctive and leading brand within the region. The brand offers three main lines: Fashion and Core Lingerie & Nightwear, the bridal Fairouz range and Bath Sets. In addition to these, Nayomi’s product offering includes slippers, Eau De Toilettes and body care ranges.


Nayomi, which means ‘soft and delicate’ in Arabic, uses different fabrics, from cotton and satin to silk and chiffon. All the prints are unique to Nayomi.


Launched in the Kingdom of Saudi Arabia, the brand now has a strong presence in UAE, Qatar, Oman, Bahrain and Kuwait through 140 stores across the region.


For more information please contact:

Pencell PR & Events                             

Ms. Nina Shibly

Tel: +971 4 4278733

Email : [email protected]

Web site :



Riham Musleh

Tel: +971 4 4278733

Email: [email protected]


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