| Kippreport.com

NORMADERM PRO MAT A cosmetic breakthrough in skin hydration and care

October 26, 2009 12:00 by Aarti Nagraj

Probably one of the most important aspects in a woman is her skin. Great looking skin is a true reflection of beauty, and that’s why Vichy Laboratories strives to find ideal solutions to help women around the world with their skin problems and complications.

In this year’s Skin Health Centers which took place in UAE & KSA, Vichy Laboratories found that 20% of people who received a free skin diagnosis suffered from shiny, greasy and oily skin. So to protect their skin from this oily effect, Vichy laboratories presents a cosmetic breakthrough, “Normaderm Pro Mat”, a skincare product that fights the sebum-activating effect of daily UV rays with a non-stop matte effect hydrating care.

On its quest to rid women of skin imperfections Vichy Laboratories has managed to expertly select and use the UV filters and mattifying properties required to protect skin without leaving a sheen on the skin’s surface. Normaderm Pro Mat, the latest innovation by Vichy Laboratories, is characterized by a unique performance with an ideal solution for shiny skin: allying protection and mattifying efficacy.

Normaderm Pro Mat contains a suitable formula composed of UVA/B protection without residual oiliness in order to limit sebum production, in addition to mattifying microspheres for a “dry touch” technology and a sebum-regulating active ingredient, Vitamin Cg. The Normaderm Pro Mat has an exceptional efficacy, even under extreme conditions.

The Normaderm Pro Mat is based on a new expertise by L’Oreal Research that has demonstrated the impact of UV light, even daily exposure, on sebum secretion and then, on shininess. In fact, the production of squalene and triglycerides, leading fats found in the composition of sebum, rises by 26% in areas exposed to daily UV light, as compared to non-exposed areas.

With Normaderm Pro Mat, Vichy Laboratories once again sets itself standards worthy of the pharmaceutical industry, responding to the pharmacy’s principal skin concerns, coupling the very best of technology with high safety and efficacy.

 

 

About Vichy:

 

One of the 10 international L’Oreal brands, the Vichy Dermatological Hygiene Company (SHDV) was formed, creating a new concept to produce hygiene products and dermatological skin care treatments. Dr Haller, the original founder of the brand, oriented Vichy towards scientific study of the skin’s physiology. For the first time, a segmented cosmetic range was designed according to skin type: dry, normal or oily, with dual demands: performance and tolerance. With Vichy, the fundamental cosmetology started to emerge. In the 1930s, in addition to facial skin care treatments, Vichy also developed a hygiene line, lipsticks, and lip pencils. Then followed tanning oil and an anti-cellulite slimming cream, in response to the rise in interest for leisure activities. Vichy released “beauty advice guides” which were offered to customers free of charge. Previously distributed in both department stores and drug stores, Vichy went on to opt exclusively for the latter distribution channel when L’Oréal took over in August 1955.

 

For more information, please contact:

Pencell PR & Events

Mrs. Ruba Farah

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