| Kippreport.com

OOX do Online Ad Monitoring deal with Maktoob.com

September 6, 2009 12:00 by Aarti Nagraj

Out-n-out Online Xperts (OOX) have signed a 1 year deal with Maktoob.com. This deal will provide Maktoob with competitive online advertising monitoring services. These services will be deployed via www.OOXmonitor.com, OOX’s proprietary web-based tool. Maktoob.com is the largest Arabic website in the Middle-East with monthly Unique Users in excess of 16.5 million. Last week, Maktoob.com signed an acquisition agreement with internet giant Yahoo!

“We are very happy to welcome Maktoob.com as our latest OOXmonitor service Member. Maktoob.com have been a business partner since our company’s inception and this move comes as a natural step in the process of investing in the resources that impact the online advertising industry positively. Moreover, OOXmonitor has demonstrated over the last 12 months to be an indispensable source for online advertising intelligence and data for Advertising Agencies, Publishers and Advertisers alike. ” says Fouad Bedran co-founder and managing director - OOX.

OOX have introduced the service in September 2008 for the first time in the region and are currently servicing major industry players namely OMD Digital, UM Online, Mediacom, Mindshare, Choueiri Group, BBC World, Jeeran.com, Dubizzle.com, Abu Dhabi Media Company and now Maktoob.com.

About OOXmonitor

OOXmonitor is the sole industry service that provides competitive online advertising monitoring and a creative ad bank across a multitude of websites, categories, brands and campaigns. More than 75 Websites, Newsletters and Mailing Lists are monitored daily in order to ensure a thorough and consistent coverage of the online advertising campaigns targeting the UAE market.

The UAE has become OOXmonitor’s first ‘monitored’ market due to the fact that it is the leading market in the region in terms of online advertising activity, investments, initiative and usage. The UAE is also home to the largest cluster of digital and online media agencies in the region.

OOX have recently announced plans to deploy online ad monitoring for the Saudi Arabian market in Q4 of this year.

Subscribers to OOXmonitor.com can enjoy access to a unique database that boasts more than 4,000 Advertising Campaigns and Creative messages, 2000+ brands and 100+ Categories with historical data that runs back to October 2007 and updated on a daily basis.

To subscribe visit www.ooxmonitor.com or call +971 4 4334924.

About OOX

OOX is a new concept company that is committed to promoting and developing online advertising in the GCC and the Middle-East markets by providing tools, knowledge and education that help increase the adoption, value, effectiveness and ROI of this digital medium.

OOX also provide tailor-made online media expertise, consultancy, training and workshops to Publishers, Advertisers and Agencies.

To inquire about our services email expertise[at]oox.ae or call +971 4 4334924.