| Kippreport.com

OOX sign Online Ad Monitoring deal with Ikoo Network

November 5, 2009 12:00 by Aarti Nagraj

Out-n-out Online Xperts (OOX) have signed a deal with ikoo network last week. The deal will provide ikoo with Competitive Online Advertising Monitoring services. These services will be deployed via www.ooxmonitor.com, the OOX proprietary web-based tool.

Ikoo previously known as E-Marketing are a member company of the newly created Jabbar Internet Group an initiative of the Maktoob.com co-founder Samih Toukan. The ikoo network have become the first regional Online Ad Network to sign-up for the OOXmonitor service.

“Using OOXmonitor online advertising intelligence gives ikoo a great advantage in a market that is growing fast.” Says Isam Bayazidi CEO – ikoo.

OOX have introduced the service in September 2008 for the first time in the region and are servicing major industry players namely [Media Agencies] OMD Digital, UM Online, Mediacom, Mindshare, Initiative and Magna; [Publishers] Choueiri Group, BBC World, Jeeran.com, Dubizzle.com, Abu Dhabi Media Company, Maktoob.com and now ikoo.

“The OOXmonitor service has a strategic dimension, one that allows Digital Publishers such as ikoo network to become brand and category experts thanks to the extensive database that runs back to 2007. With the help of OOXmonitor, Publishers can formulate media recommendations that are strategically more relevant for Advertisers and Media Agencies while optimizing advertising revenue for Publishers. ” Says Fouad Bedran co-founder and managing director - OOX.

“We are looking forward to having our network monitored by OOX, this would provide advertisers greater visibility and further showcase the potential of our network. With more than 100 sites reaching 39 million Unique Visitors, serving more than 1.4 billion Page Views, we are confident that ikoo network will help advertisers reach the Arab audience in a way that is beyond any single site.” Says Isam Bayazidi CEO – ikoo.

About OOXmonitor

OOXmonitor is the sole industry service that provides Competitive Online Advertising Monitoring and Creative Ad Bank services across a multitude of websites, categories, brands and campaigns. More than 75 Websites, Newsletters and Mailing Lists are monitored daily in order to ensure a thorough and consistent coverage of the online advertising campaigns targeting the UAE market.

Subscribers to OOXmonitor can enjoy access to a unique database that boasts more than 4,800 unique advertising Campaigns and Creative messages, 3000+ Brands and 100+ Categories with historical data that runs back to October 2007 and updated on a daily basis!

The UAE has become the OOXmonitor first ‘monitored’ market due to the fact that it is the leading market in the region in terms of online advertising activity, investments, initiative and usage. The UAE is also home to the largest cluster of digital and online media agencies in the region.

OOX are in the process of introducing more markets to their Online Advertising Monitoring portfolio starting with Saudi Arabia, expected to take-off in December 2009.

To inquire about the Membership fees or to Subscribe visit www.ooxmonitor.com, email subscriptions[at]oox.ae or call +971 4 4334924.

About OOX

OOX is a new concept company that is committed to promoting and developing online advertising in the GCC and the Middle-East markets by providing tools, knowledge and education that help increase the adoption, value, effectiveness and ROI of this digital medium.

OOX also provide tailor-made online media expertise, consultancy, training and workshops for Advertisers, Publishers and Agencies.

To book your seat in our next Online Media Workshop or inquire about our services email expertise[at]oox.ae or call +971 4 4334924.