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Optimus Wins ‘Networking VAD Of The Year’ At Network World Middle East Awards 2013

Ms. Meera Kaul, Managing Director of Optimus Technology and Telecommunications receiving the award from Tom Paye, Online Editor,  CPI Technology

Optimus was the clear winner after polling twenty-five percent of the votes against other value added distributors nominated for that category.

April 1, 2013 4:40 by

Dubai, United Arab Emirates, April 1, 2013: Optimus Technology and Telecommunications, a leading regional Value Added Distributor (VAD) of IT and telecommunications products, announced that it has won the coveted ‘Networking Value Added Distributor Of The Year’ award at the annual Network World Middle East Awards 2013, held at the Habtoor Grand hotel in Dubai. The company was declared a clear winner after it polled twenty five percent of the total votes, which was the highest amongst all the nominees in that category. Optimus was recognized for its innovative channel initiatives, training programs, value added services, support services and strong commitment to its vendors and channel partners.


“Optimus is happy and honored to receive the coveted ‘Networking VAD of the year award’ at the Network World Middle East Awards 2013. This award is very special for us as we were chosen by the regional channel community, vendors and end-users, who voted for us in large numbers. This award is a testimony of our team’s commitment to our channel partners and vendors in providing the latest and best networking solutions, innovative services and solid support. Optimus’ success story would not have possible without the support and backing of our vendors, channel partners, customers and staff and we would like to dedicate this award to them,” says Ms. Meera Kaul, Managing Director, Optimus Technology and Telecommunications.

Over the last five years, Optimus has worked hard to increase its footprint in the Middle East while remaining committed to technological innovation. The company has been successful in defining its operations as a niche Value Added distributor in the Middle East and Africa technology channel ecosystem. Optimus is one of the few companies that has innovated its channel approach, services portfolio, value added service offerings by continuously being ahead of the curve. The company created a range of value-added services and channel programs to assist its partners in lead generation, pre-sales and post-sales support, training, capacity building, implementation and marketing support.

In 2012, Optimus rolled out a program to educate, nurture and grow the technology ecosystem in the region in association with Dubai Silicon Oasis Authority. Silicon Oasis Techforum (, which is jointly run by Optimus in collaboration with the DSOA authority, aims to strengthen the technology environment in the Middle East region.

Over the years, Optimus has proven that a pure play ‘Value’ model is indeed successful, even in a market where success is determined by volume parameters. Along with a deep understanding of the channel dynamics, Optimus has led the region in the value thought leadership and practice.


About Optimus Technology & Telecommunications:

Optimus is a channel development and distribution company that helps leading technology and telecom vendors to develop and create business revenue streams in the Middle East, North Africa and South Asia Regions.

Headquartered in Dubai & with on ground stocking and presence in Qatar, KSA, Egypt & Kuwait, Optimus has been able to provide its vendors and channel partners the most efficient presales, sales, marketing, channel acquisition, channel management, implementation services and support services bundled with its core operation of supply chain and inventory management of technology and telecommunication products. For further information, please visit

For further information, please contact:

Sonali Roy Basu

Marketing Coordinator

Optimus Technology & Telecommunications

Tel: +97143252557

Email: [email protected]


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